EN - Marketing Manager
Istanbul, TURKEY Marketing
Job description
Company Description
Join us at Accor, where life pulses with passion!
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.
By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.
You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.
Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.
Hospitality is a work of heart ,
Join us and become a Heartist ®.
Job Description
Marketing Manager
· Develop the profile and awareness for the Novotel brand and Novotel Bosphorus.
· Maintain brand consistency and promote brand positioning and values.
· Define the strategy and marketing actions and implement an annual cross-channel communication plan using the dedicated yearly budget in collaboration with the central team.
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness with agencies and vendors
· Be actively involved in SEO efforts (keyword, image optimization, etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels
· Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends etc.)
· Impact hotel revenue through media campaigns and partnership marketing.
· Implement activities to promote and support hotel activities (tactical campaigns, marketing collaterals, PR activation, special events, social media, and CRM-activities).
· Manage and activate PR and social media agencies.
Qualifications
· Proven experience as a Marketing Manager or similar role
· Excellent understanding of marketing concepts and best practices
· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
· Knowledge and certificate of web analytics tools (Google Analytics)
· Skills and experience in creative content writing
· Analytical mindset and critical thinking
· Excellent communication and interpersonal skills