Assistant Marketing Manager

Job description

Company Description

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.   

Job Description

As Assistant Marketing Manager at Fairmont Mumbai, you will play a pivotal role in shaping and executing marketing strategies that enhance the hotel's brand presence, drive revenue, and foster guest engagement. You will work closely with the Director of Marketing to implement innovative campaigns and initiatives that resonate with our target audience, ensuring Fairmont Mumbai maintains its position as a premier destination in the hospitality industry.

Key Responsibilities:

· 
Campaign Management:

·  Assist in the development and execution of comprehensive marketing campaigns aligned with the hotel's objectives.
·  Coordinate with internal teams and external agencies to ensure campaigns are executed smoothly and effectively.
·  Monitor campaign performance and analyze results to optimize future marketing efforts.
· 
Digital Marketing:

·  Manage digital marketing channels including the hotel website, social media platforms, email marketing, and online advertising.
·  Create engaging content for digital platforms that reflects the Fairmont brand and attracts our target audience.
·  Stay updated with digital marketing trends and implement best practices to maximize online visibility and engagement.
· 
Public Relations and Communications:

·  Support PR activities such as media relations, press releases, and media outreach efforts.
·  Assist in developing communication materials including newsletters, brochures, and promotional materials.
·  Maintain relationships with media partners and influencers to enhance the hotel's media presence.
· 
Market Research and Analysis:

·  Conduct market research to identify trends, competitor activities, and customer preferences.
·  Use data-driven insights to recommend strategic marketing initiatives and pricing strategies.
· 
Event Management:

·  Coordinate and promote hotel events, special promotions, and packages.
·  Collaborate with other departments to ensure seamless execution of events and initiatives.
· 
Brand Management:

·  Uphold and promote the Fairmont brand values and standards in all marketing efforts.
·  Ensure consistency in messaging and brand representation across all marketing channels.

Qualifications

·  Bachelor's degree in Marketing, Communications, or related field.
·  Proven experience in a marketing role, preferably in the hospitality industry.
·  Strong understanding of digital marketing, social media platforms, and content management systems.
·  Excellent communication, organizational, and analytical skills.
·  Ability to multitask and work effectively in a fast-paced environment.
·  Creative thinker with a proactive and problem-solving attitude.
·  Proficiency in MS Office suite; knowledge of graphic design and video editing software is a plus.

Additional Information

Our commitment to Diversity & Inclusion :

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.