SR. MANAGER, BRAND & DIGITAL MARKETING

Job description

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

JOB DESCRIPTION:

Position Summary:

The Sr. Manager, Brand and Digital Marketing, is responsible for brand and product messaging, positioning, and the definition and execution of marketing communications plans, with a focus on activating Abbott Diagnostic's digital marketing programs.

This individual will maintain a broad understanding of traditional marketing channels, Abbott Diagnostic's marketing capabilities, as well as the latest trends in emerging media and digital channels. The incumbent will partner with cross-functional marketing and product management teams, as well as key agencies to ensure the objectives of Abbott Diagnostic's marketing programs are being met.

This flexible and agile strategic manager will support the Abbott Diagnostics Division Global Marketing objectives and will be responsible for:

• Creating storylines and messaging across products and key initiatives that ladder up to the overall Abbott Diagnostics brand positioning and value proposition.
• Lead the development of multi-channel marketing and communications strategies and plans to support Abbott Diagnostic's business, with a focus on digital.
• Partner with product teams to develop customer testimonials, videos, white papers, and other resources to drive thought leadership.
  • Administer, monitor, and approve application of brand guidelines.
  • Support key trade shows and events.
  • Support market research efforts and interpret market research to help shape marketing and communications strategy and direction.
  • Maintain knowledge of key product attributes and competitive differentiation to effectively position products in both traditional and digital channels.
  • Annual/bi-annual analysis of competitive marketing efforts, share of voice and spend.
• Provide guidance and consultation to internal and external stakeholders on the strategies, tactics and processes for effective marketing and communications initiatives.
• Other projects as assigned.

Education

• Bachelor's degree in marketing, communications or life sciences
• MBA, MS communications, or MS journalism strongly preferred

Qualifications

• Highly motivated and results-driven team player with 7+ years in a marketing and/or communications role or 5+ years and a graduate degree
• 3+ years digital/social media marketing
• 3+ years developing thought leadership and C-suite communications
• Strong written and verbal communication skills -- must be an excellent story teller!
• Proven experience in product positioning and messaging
• Proven experience in leading, developing and implementing digital initiatives and marketing communications plans
• Strong leadership abilities and the skillset to work with minimal supervision
• Solid project management skills.
• Intimate understanding of traditional and emerging marketing channels.
• Healthcare experience is desired, but not required
• Agency experience a plus, but not required
• International experience a strong plus
• The ability to work in a highly matrixed and geographically diverse business environment
• Oral and written fluency in English language is required

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