Associate EC Marketing Manager

Job description

JOB DESCRIPTION:

Major Responsibilities/Activities:

·  Responsible for the annual Content plan including HCP and KOL content in EC platform to build and increase brand/product awareness and WOM.
·  Explore content model on Social Commerce platform like Tik Tok.
·  Drive excellent planning and implementation on content of key EC carnival to drive business result.
·  Work closely with MKT team on new product launch content develop, routine content upgrade.
·  Help EMKT head to control the brand business from a channel perspective. Consolidate data from both JD and Tmall account and dig out content insight to help decision making on channel strategy.

REQUIREMENTS:

·  FMCG/ Infant Milk category is preferred.
·  At least 3 years working experience related to marketing
·  Experience in digital or E-commerce marketing is preferred.
·  Excellent communication with Mandarina and English is must.

     

The base pay for this position is
N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable