Digital Product Manager, US Marketing

Job description

At Abbott, we're committed to helping people live their best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 99,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve.

JOB DESCRIPTION:

The Digital Product Manager is commercially focused representing both business and customer needs regionally and often globally to set direction for digital marketing/platforms including websites, landing pages, customer acquisition and retention, advertising and social media.

The Digital Product Manager will drive core marketing activities and business processes along with Global Marketing, develop strategic initiatives, KPIs to measure success, and execute content with business partners. Will develop digital & social media best practices for Abbott Vascular's Coronary and Endovascular commercial team. Is responsible for and oversees execution of digital marketing activities including websites, digital advertising, and social media channels for product teams. Is knowledgeable in key disciplines such as data management, usability, accessibility, digital marketing and analytics. Manages relationships across functions to ensure the optimal outcome for the business and brand.

Additional Job Description

Digital marketing experience either at an agency or client directly executing digital projects. Experience with working with cross functional teams. Product management or medical device marketing experience preferred.

• Strong interest and enthusiasm for marketing, digital & social media channels
• Innovative and able to think openly and broadly
  • Strong communication skills, proactive and resourceful with a “can do” attitude.
• Strategic with the ability to understand the business impact and role in the overall business goals
• Strong analytical skills able to draw conclusions from data, management information and trends
  • Outstanding interpersonal skills, ability to communicate at all levels within internal departments and external agencies
• Excellent presentation skills
• Highly organized, focused and committed to achieving goals
• Ability to work under pressure and within tight deadlines on several initiatives simultaneously

Minimum Education & Experience

Bachelors Degree with at least 4-6 years related experience, with at least one yr experience in marketing or product management, or MBA with 1-3 yrs related experience. Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

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