(AMJ) Product Marketing Manger, Japan

Job description

     

JOB DESCRIPTION:

Job Description

Job Purpose and Scope

Product Management for entire Amplatzer product portfolio (ASD / PDA / PFO / LAA)

Core Job Responsibilities

·  Responsible for product management for Amplatzer product portfolio
·  Manage existing product lines : ASD / PDA (ADO & ADOⅡ). Develop forecast, annual promotional plan, KOL engagement strategy and execute with field sales reps
·  Manage 2 new product launches for 2020 : PFO & Piccolo. Develop new product launch plan : market analysis, reimbursement strategy, product positioning & messages, promotional plans, KOL engagement strategy, societies endorsement (CVIT / JPIC)
·  Bring new product to the market : LAA. Develop market entry strategies. Work closely with clinical team, regulatory team to execute clinical trials and submit dossier for approval
·  Work closely with training team and marketing communication team for congress and customer educational programs
·  Work closely with Reimbursement team and Government Affairs (GA) team to obtain adequate reimbursement price
·  Understand customer needs and customer insights through market research
·  Competitive intelligence

Minimum Skills Required

·  Strategic thinking
·  Proactive, action oriented and executional skills
·  Problem solving skill
·  Good communicator and strong interpersonal skills
·  Project management skill
·  Good presentation skill
·  Ability to work in the environment with rapid change

Knowledge / Education Required

·  University degree
·  MBA holder preferred
·  Business level English required
·  Perfect command of Word / Excel / PowerPoint

Experience Required

·  Product manager experience >3 years in foreign based medical device company
·  Cather based technologies experience preferred
·  Cardiology background preferred
·  Experience in new product launch

PFO : 卵円孔開存

·  Brand new therapy (1st in the market) for secondary prevention stroke device
·  Target patient population : 3,500 patients in 5th year (2024) and peak sales of $35 million
·  Building a bridge between Neurologists (attending doctor) and Interventional Cardiologist (implanter of PFO) would be the definite key success factor

Piccolo : PDA (patent ductus arteriosus) 動脈管開存症

·  Brand new device for PDA device for premature baby less than 2.5kg
·  MHLW gave this device as ‘Orphan designation’
·  Target patient population : 100-150 babies / year
·  Not revenue generating device, but good PR and improve brand image
·  Building a bridge between NICU doctors and JPIC implanting doctors would be the success factor

     

JOB FAMILY:

Product Management

     

DIVISION:

        

LOCATION:

Japan > Minato-ku : Shiodome City Center 15F 5-2,Higashi-Shinbashi 1-Chome,Minato-ku

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable