V.I.E - Fragrance Product Manager - New-York
Amsterdam (Montgomery County) Marketing
Job description
MAIN PURPOSE
The Fragrance Product Manager V.I.E will support the North America Senior Marketing Manager on 360° marketing strategies for Cartier Fragrance, while managing the Retail business and key high-end specialists partners (Saks, Neiman Marcus, Holt Renfrew…), from action plan implementation to performance analysis. The length of this V.I.E assignment is 18 months and ideally starts in October 2025 depending on visa requirements, the position is based in New-York.
HOW WILL YOU MAKE AN IMPACT?
· 360 MARKETING TRADE PLAN EXECUTION:
· Develop 360° launch plans for key novelties in partnership with Senior Marketing Manager - focusing on Cartier Fragrances’ High-End pillars.
· Manage and execute various fragrance activations in collaboration with cross-functional teams- aimed to raise category awareness and build desirability around Cartier Fragrances.
· Set marketing vision for high-end novelties, and help define accurate forecasts in partnership with Supply Chain and Commercial teams.
· Develop compelling product training materials and conduct training sessions for both internal new hires / corporate teams and external partners.
· Liaise directly with HQ global marketing plan vision & local trade plan implementation.
· RETAIL BUSINESS MANAGEMENT: STRATEGY DEFINITION & ACTION PLAN IMPLEMENTATION:
· Define key initiatives to grow Cartier’s fragrance business in Retail- from setting the strategy to coordinating execution.
· Set realistic yet ambitious sales targets per boutique, with weekly tracking to keep regular pulse on business trajectory.
· Develop appropriate marketing tools & roll-out initiatives to help boutiques achieve sales goals.
· Conduct boutique visits to actively engage with the teams & learn from the field.
· Set a regular cadence of sharing immediate learnings and developing short-term and long-term action plans in response.
· Build strong relationships with boutique leadership and individual Ambassadors- through regular sharing sessions & active engagement.
· EXECUTE ACTION PLANS WITH KEY HIGH-END SPECIALISTS’ PARTNERS:
· Prepare seasonal market meetings and other key marketing presentations throughout the year, in partnership with larger Fragrance Marketing team.
· Provide high-end retailers with all necessary trade marketing tools, tailor-made to each partner’s unique needs and characteristics
· Ensure a specific business and operational follow-up for flagships and focus doors
· POINT OF SALES MANAGEMENT:
· In partnership with Senior Marketing Manager, set yearly vision on POSM (tester, sample, GWP, etc.) forecast and consumption.
· In partnership with Supply Chain team, place timely POSM orders and allocate by channel.
· Gather qualitative feedback on POSM needs from sales team to accurately pivot and adjust forecast to best fit customer demand & local activations.
· BUSINESS PERFORMANCE & ANALYSIS:
· Create regular business analysis and recaps, focusing on in-depth Retail performance review and High-End product category analysis.
· Track and analyze competitive local initiatives.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
As a Fragrance Product Manager , you will have a great opportunity to be an essential contributor in a dynamic team, working for the success of a first-class Luxury Maison under strong business acceleration and transformation. We believe in shared success and understanding that with your actions you elevate your team and Maison. To contribute to team success:
· You are graduated from a Master's in Business, Marketing or related disciplines;
· You already had similar professional experiences in Product Management in the Luxury and/or Fashion Industry, ideally on the Cosmetics / Fragrances category;
· You demonstrate excellent written and verbal English language skills along with strong interpersonal and communication skills, French is a plus;
· You prove eagerness to learn, a high sense of curiosity and willingness to stretch your skillset;
· You have the ability to work in a fast-paced, high energy, and high volume workspace;
· You express your creative mind with a high aesthetic sense;
· You own good organizational skills, you are on top of your tasks at all times and ensure alignment across all parties;
· You own strong analytical skills and rigor, and have an expert Microsfot Office Suite proficiency (Excel, PowerPoint, Outlook), some knowledge of Business Intelligence Tools (such as PowerBI) is a plus;
· You are highly collaborative and love to work in an international environment;
HOW DO WE KEEP YOU SMILING?
At Cartier, we are free spirits, exploring a world of possibilities. Our diversity of skills, talents and backgrounds is what makes us unique. Each singular individual is recognized and empowered, supported and rewarded. We value your independent spirit and encourage you to create your own path on an exciting journey with global opportunities. You will never stop learning at Cartier, a unique and special place to work and progress.
• Landscape: join a fast-paced market and thriving business environment.
• Expertise: understand the strategy and execution of new launches, from all marketing touchpoints.
• Transparency: have a seat in key meetings, access Maison strategies and vision
• Development: boost your learning curve benefiting from Maison trainings, continuous learning and feedback culture.
• Team Spirit: attend corporate events and team seminars.
• Opportunities: expand your career perspectives within the Maison and Group!
We create a positive environment where we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.
YOUR JOURNEY WITH US
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Firstly, you will be engaging with an online video interview of 15min for us to assess your understanding of the position and motivations;
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Subsequently, you will be meeting with the HR team to dive deeper and assess your fit to this role;
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Finally, you will be able to meet with the local Hiring Team (Local HR and Hiring Manager).
WHAT WE OFFER YOU
We offer exciting opportunities to grow professionally and personally in a supportive and international environment. The industry is transforming, it is an exciting time to join the Maison and to be at the forefront of this industry-wide transformation.
As a V.I.E in our subsidiary, you will benefit from:
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18 months contract
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Monthly allowance not subject to taxes
·
Monthly housing allowance
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Travel cost linked to the move
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Health insurance
ELIGIBILITY TO THE VIE PROGRAM:
Important: Kindly note that the V.I.E Program requires strict eligibility criteria, you can access further information on this destination and check your eligibility through this page: https://mon-vie-via.businessfrance.fr/en/countries
The V.I.E Program is run under the authority of the French Ministry for Economy and Finance and that of the Ministry of Foreign Trade, all details can be found on the Civiweb website: https://mon-vie-via.businessfrance.fr/informations-pratiques-sur-le-volontariat-international