Job description

Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995.
Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force.
The Roger Dubuis Excalibur and Velvet collections are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, as well as the development of unique skills are all defining characteristics of the Geneva-based Swiss Maison.

[Marketing & Communication Assistant Manager - 1 year Contract Position]

1) Summary of Position

• Develop brand awareness in Korea.
• Responsible in marketing, PR, media, event and VM.
• Monitor and respect the corresponding A&P budget.
• Best to have client-focused spirit.

2) Activities

PR & Communications

• Develops and executes the PR & Communication strategy.   
• Works closely with PR agency to develop & formulate /readjust effective/efficient plans.
• Proofreads, writes, and distributes press releases
• Establish strong relationships with key partners (media list).
• Negotiates best coverage and best position in all channels throughout the year in order to maximize the brand’s media coverage.
• Maintains and delivers monthly clipping results. Maintains a complete office library.
• PR photo shooting arrangements
• Organizes press interviews and manufacture visits for key press partners.
• Lead activities around annual participation at Watches & Wonders 
• Celebrity endorsement or product placement opportunities  
• Measures all relevant PR & Communication KPI’s.

Advertising & Media

• Co-defines and implements an efficient media plan based on the HQ annual media plan.
• Continuously revises and adapts media plan with media agency.
• Increases digital presence to keep up with digital shift trend
• Tries to negotiate free advertising deals in suitable channels.
• Measures all relevant ads & media KPI.
• Website localization

Events

• Plans and implements brand events & in-store/boutique activations closely working with event agencies
• Collaboration opportunities with official partner such as Lamborghini and Pirelli
• High ROI management

Marketing

• Maximize product launch campaigns based on HQ and local marketing calendars.
• Local gifts production.
• Writes and distributes monthly mobile newsletter
• Implements & monitors the VM waves in the trade & retail network given HQ guidelines.
• Forecasts, places & monitors annual POS & PLV orders with HQ.

Others  

• A&P budget management
• Support long-term training roadmap working with HQ and external training agencies.  
• Seek for local CSR opportunities

3) Key relationship with

Internal contacts:

• Reports to RDU Korea Brand Manager
• Work closely with local retail team and HQ teams

External contacts:

• External contractors and agencies
• PR agencies
• Media agencies
• PLV suppliers

Direct / reviewing manager: RDU Korea Brand Manager