Product Marketing & CRM Coordinator

Job description

For our Milan HQ, we are seeking a proactive and detail-oriented Product Marketing & CRM Coordinator to join our dynamic Global Marketing team. The candidate will report to the Global Marketing Director with the support of a Specialist. The resource will be responsible for supporting the development and execution of product marketing strategies while managing customer relationship management (CRM) initiatives. This role will play a crucial part in driving product awareness, enhancing customer engagement, and contributing to the overall success of our Marketing efforts.

 

 

Do you match this profile?

·  Master’s degree in Marketing, Business, or a related field.
·  3+ years of experience in product marketing, CRM management, or a similar role, preferably in the luxury business.
·  Familiarity with CRM software (e.g., Salesforce) and BI tools.
·  Fluency in Italian and English is compulsory
·  Excellent Excel and PowerPoint skills
·  Strong analytical skills with the ability to interpret data and make data-driven decisions.
·  Excellent verbal and written communication skills.
·  Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
·  Strong attention to detail and organizational skills.
·  Creative mindset with a passion for marketing and product promotion. 

 

 

If so, apply for this job!

What do we expect from you?

 

PRODUCT MARKETING SUPPORT

·  Assist in the development and execution of strategic product marketing plans that align with business objectives.
·  Collaborate with cross-functional teams (e.g., product development, production, sales, and communication) to ensure cohesive product launch and promotional activities.
·  Perform quarterly business review on product performances (by collection, category, etc.) using PowerBI and PowerPoint.
·  Manage the PIM/DAM system, the Digital Catalogue and the website Catalogue.
·  Create engaging presentations and promotional materials that effectively communicate product features.

 

CRM MANAGEMENT

·  Maintain and optimize the CRM system to ensure data accuracy and effective customer segmentation.
·  Develop and implement CRM strategies that enhance customer interactions and drive engagement across multiple channels.
·  Monitor and report on CRM metrics, including lead generation, customer retention, and engagement rates, and provide actionable insights for improvement.
·  Support the creation and execution of targeted email marketing campaigns and customer outreach initiatives.

 

PROJECT MANAGEMENT & CROSS FUNCTIONAL COLLABORATION

·  Assist in managing marketing projects from concept to execution, ensuring timelines and track project deliverables, monitor progress, and provide regular updates to stakeholders.
·  Act as a liaison between the marketing team and other departments, ensuring alignment on product initiatives and customer engagement strategies.
·  Coordinate internal communications related to product launches and updates, ensuring all team members are informed and prepared.

 

 

 

The recruitment process:

 

·  Apply online
·  If your profile matches our search, you will be contacted by our HR team for a first exploratory interview. Otherwise, you will receive an e-mail to inform you that we will not proceed with your application.
·  If the first interview turns out to be successful, you’ll meet the Global Marketing Director and the Head of HR

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