IWC Trade Marketing & Visual Merchandising Manager

Job description

Objective:

·  Ensure leading and executing strategic trade marketing and visual merchandising initiatives to increase IWC brand visibility and support sales growth. 
·  Responsible for the first-class representation of the IWC Brand at each Client’s touchpoints through Trade Marketing actions
·  Play a major role in promoting the IWC Brand to Trade clients.
·  Supervise creations and maintenances of boutiques & wholesaler shops visually attractive with the IWC Brand guidelines

 

Key Responsibilities:

·  Trade Marketing
·  Lead the development and implementation of trade marketing strategies aligned with IWC Business Plan
·  Collaborate with relevant team members to integrate trade marketing initiatives into the overall marketing strategy
·  Develop an active and strong relationship with HQ’s Trade Marketing and Architect’s teams
·  Coordinate activities between External Boutiques (EB) and POS and IWC HQ
·  Manage EB construction and openings, including design, tender, cost, negotiation, and coordination with constituencies
·  Administer Capex calculation and monitoring by actively communicating with Richemont Japan (RJ) & HQ Finance teams 
·  Partner with Sales team to develop Marketing and Communications materials for POS to strengthen IWC’s presence both online and offline
·  Prepare OOH data in coordination with HQ
·  Organize Pop-Ups

 

 

·  Visual Merchandising (VM)
·  Define and implement the visual merchandising strategy while respecting the Brand guideline and Business Plan
·  Manage visual merchandising activities for IB & EB (2 to 3 times per year) and POS (once a year) such as:
·  Placing VM orders to HQ in a timely manner and track
·  Manage and monitor the stocks of VM items
·  Ensure consistent and visually appealing merchandising to maintain high standard of VM items with IWC standard by work closely with Retail and Sales team
·  Provide reports of the implementation to HQ through Yoobic
·  Actively communicate with EB and POS to provide seasonal VM to promote IWC brands
·  Create attractive and guideline honored Window display while coordinating with HQ and other relevant constituencies

 

·  Others
·  Provide regular reports on the performance and make adjustments when necessary
·  Support creating documents for HQ visitors or other occasions
·  Research competitors, industry, trends and clients for the maximum impact
·  Provide additional support when necessary

 

Desired Criteria

·  Bachelor’s degree in marketing, business or related field
·  Proven experience in trade marketing, visual merchandising, or related role
·  A keen eye for design and aesthetics
·  Strong organizational skills with the ability to manage multiple projects at one and respect deadlines
·  Good communications and interpersonal skills
·  Fluency in both Japanese and English
·  Proficiency in Microsoft Office and other relevant marketing tools