INTERN

Job description

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

POSITION SUMMARY

The candidate will join Cartier Macau brand management office, reporting to Senior Client Activation and Development Manager.  Key responsibilities include support in client strategic project, analyzing client data & marketing insights and planning and execution of client engagement programs.

RESPONSIBILITIES

KEY RESPONSIBILITIES

Provide support in client strategic projects and monitoring of CRM program performance

• Two key project missions: Macau client experience upgrade project, Four Seasons boutique reopening taskforce
• Support CRM team to build the client data mindset across all channels in Macau (training on data topics and follow up on KPIs and performance)
• Monitoring client/ CRM/ WeCom dashboards, and keep track of CRM program KPIs for all channels (retail, travel retail , WS) to improve team performance
• Provide support and oversight for special projects and initiatives

Build market intelligence and client knowledge  

• Gather relevant market intelligence including market trends, competitor studies, luxury news etc. for the preparation of Business Reviews, Monthly Sales Meetings and the Commercial and Market Action Plans
• Proactively monitor market trends and analyze data through self-initiated curiosity and share findings with relevant stakeholders

Data & Insights

• Oversee client database completeness, accuracy, growth, maintenance, and insights
• Support client programs from data mining to retention program, perform regular client data analyses for effective client programs (client profiles, purchase behavior, insights)
• Translate data from dashboards into meaningful insights

Client Engagement Program

• Support the planning and execution of client engagement initiatives and activities to enhance client satisfaction and loyalty.
• Coordinate internal and external resources to address client needs, resolve inquiries, and ensure seamless client experience
• Proactively identify and propose innovative strategies to enhance client engagement and cultivate strong, lasting relationships

#Richemont #WeCraftTheFuture