Marketing Manager - Hong Kong & Macau

Job description

Who we are ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care. 

Established in the Occitanie region since its creation, and manufacturing over 95% of its products in France, the Group employs some 10,000 people worldwide. Its products are distributed in about 130 countries. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. 

In 2019, Ecocert Environment assessed the Group’s corporate social and environmental responsibility approach in accordance with the ISO 26000 sustainable development standard and awarded it the “Excellence” level.

Pierre Fabre is recognized as one of the "World's Best Employers 2021" by Forbes. Our group is ranked in the Top 3 in the cosmetics industry and in the Top 10 in the pharmaceutical industry worldwide. 

Your mission

KEY ACCOUNTABILITIES

Strategy Implementation

·  Localize and execute omnichannel marketing plans (digital/retail/field) developed by the Director, coordinating closely with sales and e-retail teams.
·  Adapt global customer/health professional journey frameworks to local market dynamics, translating them into tactical campaigns.

Brand & Digital Stewardship

·  Ensure day-to-day marketing materials adhere to brand/franchise guidelines.
·  Collaborate with corporate digital teams to implement localized digital strategies (SEO, paid media, etc.), tracking ROI metrics.

Performance Optimization

·  Monitor campaign KPIs (engagement, conversion, budget spend), providing data-driven improvement recommendations to the Director.
·  Maintain monthly budget/KPI dashboards for assigned projects.

Cross-functional Collaboration

·  Serve as primary liaison between field teams and HQ marketing, relaying local market insights to shape global strategy.
·  Support new product launches with localized go-to-market plans.

Team Leadership

·  Mentor junior marketers on campaign execution and tool utilization.
·  Conduct quarterly performance reviews for direct reports.

TRAINING, WORK EXPERIENCE AND RELATED SKILLS

Experience:

·  5+ years of experience in marketing management related positions, with 2+ years’ experience in cosmetics preferred.
·  Product development experience- skillset related: market & competitor analysis, sense of trend, create concept & storytelling, co-work with R&D on the formulation
·  Product launch/campaign successful case – skillset related: how to invest efficiently, understand media & social KOL ecosystem
·  Brand background – better with dermo-cosmetic experience

Languages:

·  Fluent in Cantonese and advance in written Chinese are a must

Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.