Director of Marketing Communications

Job description

*Implement the hotel's Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and all other revenue generating departments.

* Establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel's business plan.

*To measure, interpret, prioritise and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.

*To monitor all current attitudes and public statements concerning the hotel in foreign and local media.

*To closely work with Revenue Management Manager / Analyst to maximise use of relevant data including customer profile, behaviour, and yield for the planning and evaluation of marketing communications.

*To develop good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community.

*Answers to all press inquiries, ensuring only relevant and accurate information have been released to the press.

*Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public.

*Proactively seeks opportunities (internally and externally) to promote rooms and food and beverage business.

Desired profile

Qualifications :

* Preferred with luxury hotel working experience

* Team player

* With growth and creative mindset

* Logical with good communication skills