Digital Marketing Manager

Job description

Job description

If you’re looking for a career where you can make a real impression, join Global Service Center (GSC) HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Digital Marketing Manager

 

Role Purpose:

The Digital Marketing Manager will be responsible for strategy development and implementation of marketing efforts for HSBC owned websites and apps. The successful candidate will identify opportunities for improvement and provide data-driven strategic insights to maximize customer conversions and ecommerce revenue.

 

Main Activities:

·  Act as a subject matter expert on different SEO, tag management and web analytics solution such as but not limited to Tealium, Google Looker, Site Improve, Google Search Console, Screaming Frog, Observe point, etc.
·  Develops and leads implementation of marketing efforts through Search Engine Optimisation, landing page optimization and leads tracking.
·  Perform data analysis on website performance, user behaviour, acquisition funnels, marketing channels, etc. to generate actionable insights and provide recommendations.

Requirements

·  Extensive knowledge and experience of the marketing disciplines such as SEO, tag management, website
·  analytics, website optimization, lead generation, paid search, social media, etc.
·  Software proficiency on SEO tools, web analytics platform, customer relationship management platforms (CRM),
·  content management platforms (CMS), data management (GCP, Big Query), etc
·  Office Tools
·  SEO
·  Proactive and capable of working autonomously.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

At HSBC we offer our colleagues a greater number of leave days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance, and care.

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

***Issued By HSBC Electronic Data Process Mexico Private LTD***