Global Channel Marketing Programs Professional

Job description

Global Channel Marketing Programs Professional

  

Job Description:

   

This role is to join the HPE Global Channel Marketing Team and work closely with the program managers working on and supporting different global channel marketing programs and projects including event planning and execution, digital marketing, social media, partner communications and partner enablement. The role will involve regular interaction with the geography and country channel marketing teams, global channel marketing team members, other key WW stakeholders including Sales and supporting agencies.

Business Environment

HPE Global Channel Marketing is responsible for driving best-in-class marketing to, with, and through the channel and to make channel marketing a competitive weapon for HPE.

We create measurable joint demand through the creation and execution of effective Joint Marketing Plans with top channel partners and market development funded activities aligned to our strategic priorities, building marketing-generated opportunities and pipeline. We create impactful communications and partner engagements that enable our partners to confidently execute and grow their business in alignment with HPE priorities and campaigns. And through dedicated partner marketing resources, we are able to build strong relationships with marketing leaders of our top assigned channel partners and influence our partners' marketing activities through the knowledge and skills of our team.

Responsibilities include but are not limited to:

·  Provide support to the Global Channel Marketing function on various strategic Channel Marketing programs including digital marketing, partner communications and enablement, strategic partner events, social media.
· 
Collaborate with Marketing teams in the Geographies as well as other Global Marketing & Sales colleagues to support planning, execution and measurement of channel marketing activities.

·  Events - Provide support on Event planning and execution for strategic HPE channel partner events, such as HPE’s annual global flagship partner conference and Global Partner Advisory Boards
·  Social Media  - Support the content development and drive the execution of HPE social media targeted to HPE channel partners on multiple platforms including Twitter and LinkedIn; Assist Channel Social Media lead with daily editorial content of writing social copy, scheduling and monitoring engagement across all platforms
·  Digital Marketing Program – help drive partner adoption and engagement with the HPE Digital Marketing Program; support global enablement of the Digital Marketing workshops; support content development and asset creation.
·  Channel communications - Assist the execution and tracking of the Global Channel Marketing Communications plan and planned communications tactics to both partner marketing audiences and our internal teams
·  Presentations – helping prepare and review content for internal marketing briefings and trainings
·  Track program metrics – Measure and report on program performance metrics compared to predetermined goals and develop/communicate analysis of performance of assigned programs  to stakeholders. Capture learnings and improvements required.

Education and Experience Required:

·  1-3 years in B2B marketing experience
·  BA in Marketing or related degrees or equivalent level of experience
·  Expertise with Microsoft Office tools  - Microsoft Excel, Word and PowerPoint
·  Experience in project coordination preferred

  

Knowledge & Skills:

·  Basic understanding of marketing fundamentals and tools
·  Detail oriented – ability to validate, analyze and sort through information.
·  Strong English Language skills –written and spoken
·  Good numerical skills
·  Good communication skills and strong interpersonal skills
·  Ability to work collaboratively as part of a team
·  Confident with in data extraction, manipulation and analysis
·  Dependable and flexible —available for PST business hours and EMEA business hours (if required)
·  Ability to work as part of a team
·  Results oriented, high energy and drive with a winning attitude

Job:
Marketing

Job Level:
Entry

    

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.