Relationship Programs Strategist (East)

Job description

Join our Core Business Services (CBS) team and you will help support the important business enablement functions that keep our organization running strong. As a CBS professional, you will work across teams to provide the knowledge, resources and tools that help EY deliver exceptional quality service to our clients, win in the marketplace and support EY’s growth and profitability. Major teams within CBS include Finance, Information Technology, Human Resources, Enterprise Support Services, Brand Marketing and Communications, Business Development, Knowledge and Risk Management.

Join our Brand, Marketing and Communications (BMC) team and you will directly support and promote our brand and reputation. Through internal communications, public relations and corporate communications, you’ll provide a wide range of marketing and communications services to internal and external audiences. These include current and future clients, our current and future employees, alumni, regulators, the media and the communities within which we operate.

With so many offerings, you have the opportunity to develop your career through a broad scope of engagements, mentoring and formal learning. That’s how we develop outstanding leaders who team to deliver on our promises to all of our stakeholders, and in so doing, play a critical role in building a better working world for our people, for our clients and for our communities. Sound interesting? Well this is just the beginning. Because whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Relationship Programs Strategist

Job Summary

As a Relationship Programs Strategist, you will strategically position EY’s distinctive brand (www.ey.com/bbww ) through a range of integrated marketing programs aimed at buyer groups within the region.Success in this role will be the effective deployment of buyer, cross sector and alliance programs across the region. 

Working closely with the Integrated Marketing Center of Excellence (COE) , key stakeholders and Region Field Marketing Strategists, you will play a crucial role in meeting go-to-market objectives and achieving revenue goals by developing the buyer program marketing plan, as well as leading the implementation and evaluating the effectiveness of a wide range of marketing activities, including, event development and management, thought leadership distribution and the use of digital and social media marketing.

Candidates must sit in the US East Region.

Key Responsibilities:

·  Collaborate with Centers of Excellence (COE), key stakeholders and Regional Field Marketing Strategists to develop market-facing initiatives that position EY’s brand around key buyers and business issues
·  Collaborate with COEs in Integrated Marketing to develop, deploy, enable and measure key buyer programs
·  Oversee alliance marketing for the region
·  Engage in peer networks with other Relationship Program Strategists to share best practices, knowledge and case studies
·  Track and report on relationship program effectiveness
·  Oversees the development and deployment of multi-channel campaigns (PR, paid social, web, conferences/events, strategic partnerships) across the region
·  Effectively manage multiple concurrent marketing initiatives
·  Work independently to resolve challenges while maintaining an active dialogue with leaders and stakeholders
·  Understands complex business issues, EY’s solutions, and buyer issues and agenda; can translate EY’s ability to solve client issues into marketing strategy and clear messaging
·  May be a counselor for staff at lower ranks and direct flow between lower ranks / Global Delivery Services resources

To qualify, candidates must have:

·  A proven track record of success in a large, global and highly-matrixed enterprise – ideally in the professional and/or financial services industry
·  Understanding of advanced marketing and communication principles
·  A solid understanding of the go-to-market and sales processes in a complex organization
·  Strong leadership skills to coach and develop junior level team members and Global Delivery Services resources
·  Ability to work independently, as well as in virtual teams
·  Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects
·  Demonstrated ability to interface with senior management and team across groups of diverse stakeholders
·  Proven talent at building relationships and influencing without authority to produce results and outcomes
·  Excellent written and verbal communication skills, including the talent to translate complex technical concepts into compelling marketing messages
·  As a portion of this role involves creating time-sensitive materials for clients (internal and external) and programs in a fast-paced environment, efficient time management and prioritization skills are essential and extended hours are sometimes required
·  Responsibility to adhere to internal reporting requirements and risk management protocols
·  Bachelor's degree, preferably with a marketing or communications major. An MBA is a plus.
·  A minimum of 7-8 years of marketing and communications experience, with industry and/or professional services experience preferred

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.