Brand Manager - Assistant Director - 12 Month Maternity Cover - FTC - UK Wide

Job description

The Opportunity

 

The UK Brand Manager will support the delivery and ongoing management of our UK brand strategy. They will also be responsible for building and protecting brand equity, supporting successful translation and application of the brand across the UK.

 

Your Key Responsibilities


Brand Strategy & Planning
· 
Provide the Director of Brand and Digital Strategy with support on the analysis of the brand measurements, recommended actions and implementation (EY Brand Survey, YouGov, etc).

· 
Support the Director of Brand and Digital Strategy with the development and execution of the UK&I brand plan, working closely with the communications team.

· 
Contribute to marketing and communications plans for key programmes, to help ensure tactics reflect the long-term brand strategy and vision

· 
Make sure all marketing and comms activity adds value, reflects EY’s brand positioning and provides a consistent experience for clients and employees

· 
Support implementation of global strategic initiatives, including advertising campaigns

Brand Management
· 
Lead on the communication and implementation of the EY’s visual and verbal identity across key areas within EY so that they are successfully adopted across the business

· 
Provide the advice, support and governance for EY colleagues and external agencies to ensure they adhere to both visual and verbal identity guidelines

· 
Work with BMC people to activate and implement the brand using the brand assets, imagery and guidelines

· 
Promote and facilitate brand adoption and consistency across the firm, through creation of brand training workshops and communications to keep BMC people updated on the brand guidelines

· 
Act as the first point of contact for escalated brand compliance issues

· 
Help ensure that any brand adjustments from Global into the UK are made, liaising across the firm as needed, such as with facilities and recruitment

Skills and attributes for success

·  Understanding of brand measurements and tools
·  Understanding of design and visual identity systems
· 
Comfortable multi-tasking and working to sometimes conflicting timescales and multiple priorities in a robust and fast-paced environment

· 
A self-starter, who can work on their own initiative as well as being part of a team 

To qualify for the role you must have  

· 
Experience of brand management in B2B marketing for professional services organisation or similar is desirable  

Ideally, you’ll also have

 

•             Comprehensive knowledge of the technical and theoretical aspects of branding

 

What we look for

 

•             Ability to establish credibility with senior stakeholders

What working at EY offers
We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

·  Support, coaching and feedback from some of the most engaging colleagues around
·  Opportunities to develop new skills and progress your career
·  The freedom and flexibility to handle your role in a way that’s right for you
 
EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.
 
About EY
As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build abetter working world. That starts with a culture that believes in giving you the training, opportunities andcreativefreedom to make things better.Whenever you join, however long you stay, theexceptionalEY experience lasts a lifetime.And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2020 a reality.
 
If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.
 
Join us in building a better working world. 
 
Apply now.