Multi channel engagement Manager(MENA)

Job description

Danone MENA is looking for a highly dynamic Multi channel engagement Manager (MENA) for its Specialized Nutrition Business in the Middle East and North Africa region to be based in Algier, Algeria

 

Key Responsibilities:

·  Support the vision of creating a best-in-class Specialized Nutrition (SN) MCE organization, considering the diversity of HCPs and the entire SN brand portfolio across MENA markets 
·  Create and implement strategies, initiatives, and action plans for optimal deployment, impact, and measurement of key owned and paid channels within a multi-channel context 
·  Provide pilot and scale-up engagement solutions, including paid social media, search, objective-based advertising, retargeting audiences, account-based marketing, and brand lift studies, rep-triggered digital initiatives
·   Translate global guidelines into local strategies, focusing on rep-triggered channels, medical events digitization, and paid and earned digital channels 
·  Identify partnerships, projects, and key developments based on local and global needs, challenges, and strategic priorities, coordinating with cross-functional teams 
·  Support local teams with guidance to build annual MCE plans, map and prioritize touchpoints based on channel potential, customer preferences, benchmarks, and competitor analysis 
·  Foster collaboration and best practices sharing between countries and teams, leveraging external insights and industry trends to strengthen the MCE model 
·  Set the technical foundation for the HCP digital journey 
·  Coordinate with brand teams to optimize content and format for maximal engagement

Candidate Profile:

To be successful in this role Cross Functional Coordination and leadership is required. Also the ability to move from insights/analytics to actions/recommendations and helicopter view across multiple areas/categories and across all regions.

 

·  3-6 years of experience in marketing roles within the healthcare/pharmacy industry, successfully activating medical plans/events 
·  Strong industry/trends knowledge to identify opportunities to optimize the MCE approach and performance 
·  Result-driven, applying test and learn principles with local and global teams to meet evolving customer needs and expectations
·  Ability to navigate the different dynamics of all MENA markets and understand the different needs across them
·  Strong stakeholder management skills to drive internal MCE transformation
·  Fluent in Arabic, French, and English, both written and spoken

Mobility:

Candidates should be open to move within the region or outside the region with Danone in 3-4 years if such an opportunity will arise which will contribute to his/her career growth.

Danone Values:
Candidates are expected to adhere to Danone's core values: Humanism, Openness, Proximity & Enthusiasm.

 

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters. Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

 

We offer
Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone Middle East doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

 

So, if you are the Multi-channel engagement Manager (MENA) we are looking for, click on "apply" now .

For more information about Danone, its people, and its business, please visit  www.danone.com