Category and Channel Manager

Job description

Danone Specialized Nutrition Malaysia is seeking for Category and Channel Manager. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.
To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!  

 

• Investigate & integrate relevant facts and insights (Shopper, Customer & Channel – also integrate Consumer insight by closely working with Marketing) to identify Category and Danone growth opportunities.
• Lead the selection of key growth drivers and define - together with Marketing - the Category Vision and Retailer ‘story line.
• Develop a short term (0-1 year) Category Roadmap by defining the key levers by Channel and Customer to pull for developing the Category & the Danone business. Define levers priorities, target and resources, implementation milestones and build the Category rational ‘sell’ to the Retailers.
• Develop Framework for Channel (including new Channels) and Store Format Strategy by identifying the most relevant and effective Category solutions to maximize horizontal & vertical growth potential and ensure Point of Sale control.
• Develop a customer segmentation and Customer mix management strategy. Propose accordingly the customer investment strategy & sales /profit targets.
• To understand store layout, instore touch point, promotional display types and other instore assets. To ensure DSN can win across instore experiences.
• Lead and develop the campaign promotion and develop an optimized promotional plan to deliver Category and Danone objectives. Control & deliver A&P and Trade Spend optimization. Evaluation and Learning Post-Promotion with recommendations.
• To be able to understand timeline and workflow among cross functions; be able to flag out and control all plans for impactful (and on time) activation.
• Collaborate with cross functional team to conduct monthly business review and reporting by brand leveraging both internal and external market intelligence. Provide recommendations to support business growth.
• Feedback and develop each CCD member (Category and Channel / Channel Activation) to ensure excellence in planning and execution, to develop people skills & career and to attract talent.

• Bachelor’s degree holder.
• Minimum 3-5 years of trade marketing experience, etc.
• Basic experience in sales operations will be advantageous.
• Knowledge in customer service principles and practices.
• Proven ability in multi-tasking, prioritizing workload, high attention to detail, follow-through and accuracy.
• Experience in team leadership, management and development (Mandatory).
• Strong business acumen, analytical skill and presentation skills required.

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

 

For more information, please visit our website at careers.danone.com/sea

 

What's next
Willing to start your meaningful journey? Hit the APPLY button! or you can contact us:
Pimparin Limpachote (Pim)
SEA Talent Acquisition Manager, DANONE SEA - HR Central Pool
Email : Pimparin.Limpachote@danone.com