Assistant Brand Manager

Job description

As an Assistant Brand Manager at OIKOS brand team, you play a pivotal role in supporting the Senior Brand Manager in executing brand strategies that drive growth and market share. You will work closely with cross-functional teams to ensure the successful management of our brand portfolio.

 

Main responsibilities

Obtain clear understanding of current sales/brand situation.

- Analyze key data to understand and leverage key consumer-insight led trends in the current market.

- Ensure clear understanding of the drivers and inhibitors of the performance of the brands.

- Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.

 

 

Build and lead through innovation, working with multi-functional teams.

- Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts.

- Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital field.

- Drive strong execution of the agreed support plan & recommend amendments to the plan as appropriate to drive stronger performance including in-store POS/activations

Education background

• Possess a bachelor’s degree or equivalent (Marketing, Business Management or Communications background preferred)

 

Technical Skills and Experiences required

• Project Support: Provide critical assistance/take a lead role in project management, ensuring the efficient execution of brand initiatives and product launches. Collaborate with cross-functional teams to achieve project objectives.

• New Launch Initiatives: Assist in the planning and execution of new product launches, including coordinating the introduction of multiple SKUs. Learn and contribute to fast-paced launch schedules.

• Brand Holistic Management: Support the Senior Brand Manager in overseeing the brand holistically. This includes contributing to core SKU renovation, maintenance, and the introduction of limited-edition products.

• Brand Marketing Experience: 2-5 years of experience in brand marketing, preferably within the FMCG industry, including a responsibility for a portion of the brand P&L.

• Language Proficiency: Utilize your native-level Japanese language skills for effective communication with Japanese-speaking stakeholders. Additionally, contribute to English business-level written and spoken communication as needed.

 

Competencies to be successful on the job.

• Possess a Passion to win by being able to define and beat Objectives/Outputs

• Entrepreneurship mind-set and self-starter, being able to manage multiple tasks simultaneously.

• Have a Creative mind and open willing to take risks and try new things.

• Quick learner, with a passion for growth in the Marketing profession

Dedicated to bringing health through food to as many people as possible, Danone is a leading global food & beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters and Specialized Nutrition. At Danone, we aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the health of the planet are interconnected. We deliberately concentrate on high-growth and health-focused categories, and commit to operating in an efficient, sustainable and responsible manner. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside. Check out the link below to find out more about Danone in Japan. http://www.danone.co.jp/ Danone Japan is a certified B Corporation and is an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity Danone Japan doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all our employees share in the commitment to engage one another with dignity and respect.