Senior Corporate Communications Manager - Media

Job description

I . BUSINESS CONTEXT

• No. 1 luxury brand
• Local and Mature market with high elite contribution
• Strong social media influence
• Talent competition and loss to Chinese speaking countries (China, Singapore and HK)

II. FUTURE STAKES

• Optimize media investment (for omni-channel recalibration) to build story points of views to win TOM and create dream for all through creative use/mix of new media
• A house view to create focused impact, harmonize a house calendar, not noise across divisions
• Sustain Brand unique positioning from No. 1 to Only 1 2020
• Developing the Communication Media métier capabilities for the future
• Lead and guild Media Agnecy as a true partnership
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III. RESPONSIBILITIES AND ACCOUNTABILITIES

(1) Communication and Media insights

Leadership on media insights and communicates alternatives of 

• On/Off lines Directions
• Competitive insights
• Emerging Media landscape
• Strategic Media Assessment
• Media Thresholds
• Media Target Analysis
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(2) Leadership of Media Agency

• Proposes objectives for the Agency / Statement of work
• Responsible for Media Agency performance evaluation including Agency Bonus Assessment
• Ensure that Agency Resource level is sufficient to execute strategies and provide alternative recommendations.
• Inspire and motivate Media Agency to deliver  media planning and buying

IV. ROLE-SPECIFIC BUSINESS SKILLS AND EXPERIENCE

• Communications Media Métier for Media Strategy On/ off line
• Communications Media Insight
• Leadership in Media Agency
• Media Industry Representation
• Media Buying Knowledge
• Retail Media experience
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V. LEADERSHIP CAPABILITIES

• Visionary and transformational (open to possibilities, willing to take risks, show adaptability)
• Strong analytical and innovative strategic thinker, with passion for the brand and an energy and enthusiasm to work with stakeholders to address the needs of the business holistically
• Curiosity and agility (personal flexibility, continuous learner)
• Active leadership to foster collaboration across teams as well as with regional and global teams while ensuring constructive challenge and debate for the greater good of the House, instead of achieving weak consensus that satisfies no one
• Sense of aesthetic (appreciation for art, beauty, luxury)
• Emotionally grounded