Offers “Basf France”

Expires soon Basf France

Social Media & Online Communications Specialist (m/f/d)

  • Ludwigshafen Am Rhein, GERMANY

Job description


Agriculture is all about balance. In our division Agricultural Solutions, we connect innovative thinking with practical action to find the right balance for success - for farmers, agriculture and future generations. With seeds and traits, crop protection and digital solutions, we help farmers produce food more efficiently, protect the land and meet the needs of society. 


As part of the Global Online Communications team, you smartly combine content, channels and creativity to support our brand and reputation.

·  In your new role, you are responsible for implementation of the integrated AP social media strategy in global channels such as LinkedIn, Instagram, Facebook, and X.
·  Your tasks also include content planning, creation and management as well as paid campaigns for strategic BASF Agricultural Solutions topics.
·  Furthermore, you guide and support regions and functions in the development of their social media strategy and implementation.
·  You ensure visibility among external stakeholders and strengthen the BASF brand reputation by ongoing development of channels and formats.
·  Moreover, you lead online dialogues with external audiences, e.g. via response management on global AP social media channels.
·  Last but not least, you take over management, quality and cost control of the service providers involved and guarantee implementation and effectiveness of the social media strategy as well as constant improvement of undertaken activities by regular measurement of KPIs.


·  university degree in Communication Studies, Business Administration or a comparable field of study along with several years of relevant work and project experience
·  profound knowledge in text and media production/design, advertising, marketing mix as well as creativity techniques
·  sound knowledge in the field of communications such as online, internal or external and market communication
·  familiar with standard IT as well as web-based applications and software for graphics and design (e.g. Canva, CapCut, Adobe Creative Suite)
·  teamplayer with excellent communication and presentation skills in English and a high level of interpersonal understanding


·  inspiring networks for the development and implementation of your ideas (e.g. Women in Business)
·  mentoring programs and learning opportunities for your professional and personal development
·  career paths as professional development to other positions in the company (including job rotation)
·  support with childcare (e.g. company daycare, holiday programs)
·  fitness and health studio, medical center with numerous offers for your health
·  Deutschlandticket as a discounted job ticket, job bike, availability of e-charging stations for private vehicles


Do you have any questions about the application process or the position? Please reach out to: Lea Sophie Guenther (Talent Acquisition),, Tel.:+49 30 2005-56150


First information about our application process can be found here: .


BASF SE, located in Ludwigshafen am Rhein, is the corporate headquarters of the BASF Group and part of the Rhine-Neckar Metropolitan Region. BASF stands for competence in chemistry since 1865 and is represented today in the world's major consumer markets, with a wide range of products. As the largest employer in the region, BASF SE offers multiple career opportunities for students, university graduates and professionals providing also training in over 30 professions. Leisure, sports, culture and a good infrastructure characterize the Rhine-Neckar Metropolitan Region, in which BASF is also involved with numerous activities. Learn more about BASF SE at

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.

Make every future a success.
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