Digital Marketing Manager

Job description

Job Description

Main Duties:

·  Plan and execute all web, marketing database, email, social media and display advertising campaigns.
·  Design, build and maintain our social media presence.
·  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
·  Identify trends and insights, optimize spend and performance based on the insights
·  Brainstorm new and creative growth strategies.
·  Plan, execute, and measure experiments and conversion tests.
·  Collaborate with internal teams to create landing pages and optimize user experience.
·  Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
·  Instrument conversion points and optimize user funnels.
·  Collaborate with agencies and other vendor partners.
·  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.