Head of Product Marketing

Job description

The product marketing team plays a vital role in bringing the value of Worldline’s products to life for our customers. The Head of Product Marketing is the visionary leader and driving force behind how we convey the value of our products and solutions to customers and the market. You will set and steer the product marketing strategy, while coaching a team of product marketing, solution marketing, and enablement managers to convert the value of our products into revenue.

The role demands a creative thinker who can challenge stagnant thinking and ways of working to set new quality standards and inspire internal and external audiences. The Head of Product Marketing sits within the product organization and serves as a crucial link between product and commercial teams, and keeps their finger on the pulse of market trends and customer needs. A passion for driving results is a must, as we increase our focus on driving the adoption of Worldline products and features.


Day-to-day responsibilities​

* You translate business needs into comprehensive strategies to position Worldline products and features within the market
* You lead and coach a team of product marketing managers, solution marketing managers, and enablement managers to achieve team goals and personal objectives
* You campaign internally for the power of product marketing, inspiring key stakeholders with the value the function can bring
* You are a doer, who sets a standard of high quality for both the team and output while knowing that progress is better than perfection
* You challenge the status quo, helping innovate how we launch products, bring more awareness of Worldline to the market, and establish new ways of working
* You have a passion for driving results, always measuring and analyzing the performance of the team, marketing campaigns, and engagement with internal resources
* You stay on top of industry and market trends, helping position us for relevance or innovation, and think to how we can shape the future of payments



Core competencies

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, a can-do attitude, and a hunger to learn and grow. In practice this means:

* Proven experience (10+ years) in product marketing, preferably in a similar industry
* Strong leadership skills with experience managing and motivating teams
* Exceptional written and verbal communication skills, with the ability to produce clear, persuasive, and concise materials
* Strong strategic thinker, creative problem solver, and an effective influencer
* Ability to align cross-functionally and with senior leadership to inspire others around the work of product marketing
* Analytical mindset with the ability to interpret data and make informed decisions



Summary of key expectations

With a new team and new roles, comes new expectations. These are the core items expected of the Head of Product Marketing.

>   Translate business needs
Set the product marketing strategy, determine priorities to deliver on vision.

>   Lead, but really coach
Manage team of SMMs, PMMs, and EMs, through coaching and empowerment.

>   Foster creativity
Push the creative bounds of how we convey the value of Worldline products and
features.

>   Communicate with clarity
Align key POCs across thinking, strategy, and planning, with clear and sound logic.

>   Direct decisions with data
Drive team decisions through use of data, push internally for data sources team needs.



Our team values

We ground all aspects of our work in five core values. Everyone within the teams working to bring the value of Worldline products to life is expected to live and breathe these values.

>We’re collaborators,
ready to foster teamwork and drive innovation.

>We’re respectful,
always working to build trust and honour differences.

>We’re passionate,
primed to fuel excellence and inspire others.

>We’re courageous,
stepping up to face challenges and embrace growth.

>   We take ownership,
ensuring accountability and that things get done.

Desired profile

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, a can-do attitude, and a hunger to learn and grow. In practice this means:

* Proven experience (10+ years) in product marketing, preferably in a similar industry
* Strong leadership skills with experience managing and motivating teams
* Exceptional written and verbal communication skills, with the ability to produce clear, persuasive, and concise materials
* Strong strategic thinker, creative problem solver, and an effective influencer
* Ability to align cross-functionally and with senior leadership to inspire others around the work of product marketing
* Analytical mindset with the ability to interpret data and make informed decisions}

About Worldline

Worldline [Euronext: WLN] is the European leader in the payment and transactional services industry. With innovation at the core of its DNA, Worldline’s core offerings include pan-European and domestic Commercial Acquiring for physical or online businesses, secured payment transaction processing for banks and financial institutions, as well as transactional services in e-Ticketing and for local and central public agencies. Thanks to a presence in 30+ countries, Worldline is the payment partner of choice for merchants, banks, public transport operators, government agencies and industrial companies, delivering cutting-edge digital services. Worldline’s activities are organized around three axes: Merchant Services, Financial Services including equensWorldline and Mobility & e-Transactional Services. Worldline employs circa 11,000 people worldwide, with estimated pro forma revenue of circa 2.3 billion euros on a yearly basis. worldline.com