Traffic Manager

Job description

About

Luko by Allianz Direct France : Who Are We?

We created Luko with a simple vision:

50% of consumers don’t trust their insurer, yet insurance is mandatory in many cases and often the only party you can turn to when damage occurs in your home. So we set out to reinvent insurance, making it truly customer-centric, as we believe it was always meant to be.

We began by building the most transparent and useful insurance company: one that you can finally trust because its business model is designed for positive impact, and its product experience is intended to empower rather than mislead users.

We developed the most intuitive, user-focused insurance experience you can imagine: sign-up in 2 minutes, a straightforward offer, customizable coverage, no hidden fees, no long-term commitment, and termination in just 3 clicks.

In just 6 years, over 400,000 users have placed their trust in us. We quickly became a leader in the online home insurance market, leveraging technology to enhance customer satisfaction and operational efficiency. By 2022, 25% of home insurance policies sold online in France were Luko policies, and nearly half of our new customers came through recommendations from friends and family.

In February 2024, Luko joined Allianz Direct, the digital European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. This partnership solidifies Luko's position as the strongest neo-insurer. Together, with our shared vision and values, Luko and Allianz Direct continue our mission to disrupt the market by offering the best value for money, with even greater simplicity and transparency.

Job Description

This role is based in Paris with flexible remote work.

Your mission in the team:

As a Traffic Manager, you will lead and optimize Paid Acquisition for Luko by Allianz Direct, playing a key role in driving the acquisition of new customers and improving lead activation in the Home and Travel Insurance markets. 

Reporting directly to the Allianz Direct France VP Marketing , you will help create an exceptional subscription experience, setting a new standard in the insurance sector.

Strategy Development:

·  Design and implement a paid acquisition strategy tailored to the French market, aligning with broader company growth objectives and marketing goals.
·  Collaborate with Growth, Product, and Brand teams to integrate acquisition initiatives with customer acquisition, retention, and business priorities.
·  Define and monitor key performance metrics (e.g., CAC, ROAS, conversion rates) to evaluate and improve campaign effectiveness.
·  Stay ahead of trends, tools, and technologies in digital marketing to maintain a competitive advantage.

Operational:

·  Plan, execute, and optimize paid media campaigns across multiple platforms (e.g., Google Ads, Display Networks, etc.) to drive high-quality traffic.
·  Lead Conversion Rate Optimization (CRO) efforts through A/B testing of landing pages, ad creatives, and customer journeys to maximize ROI.
·  Collaborate with the analytics team to refine attribution modeling and enhance data-driven decision-making across all channels.

Reporting & Insights:

·  Prepare detailed performance reports with actionable recommendations, ensuring stakeholders are informed about campaign progress and results.

Budget & Contracts:

·  Manage the paid acquisition budget to ensure optimal resource allocation and campaign efficiency.
·  Negotiate contracts with partners and key tool.

What do we recommend to be successful?

Must-Have:

·  Experience: 3–4 years in Traffic Management , Performance Marketing , or Digital Marketing , ideally in e-commerce, startups, or digital-first companies.
·  Proven Expertise: Hands-on experience managing and optimizing paid acquisition campaigns (e.g., Google Ads , Facebook Ads , Display ) with a focus on ROI and scalability.
·  Skills: Strong expertise in traffic acquisition and performance marketing with a data-driven mindset.
·  Industry Knowledge: Experience in digital advertising, traffic acquisition, and CRO.
·  Languages: Fluent in French and English .

Nice-to-Have:

·  Familiarity with SEO strategies and tools for driving organic growth.
·  Experience working in multinational environments or managing campaigns across multiple markets.
·  Proficiency in analytics tools (e.g., Google Analytics , Looker ) for tracking and reporting performance.

What is in it for you?

This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct's European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

·  International Team in Paris (2nd arr) : Work with a diverse team in our central Paris beautiful office.
·  European Mobility : Opportunities for work assignments across Europe.
·  Flexible Remote Work : Embrace a work-from-home option with flexible scheduling.
·  Continuous Learning : Benefit from ongoing professional development and training.
·  Meal Voucher : Enjoy extensive dining options with our meal vouchers.
·  Health Insurance : Comprehensive medical, dental, and vision coverage.
·  28 days of holidays +  RTT

Our recruitment process:

1. First interview/ Introduction call with Alison, People Partner

2. Hiring Manager interview with Fabien, VP Marketing Interim

3. Technical Interview with a team member from the global team 

4.  Lukofit interview with Camille, SEO Manager, and Fanny, CEO Allianz Direct France

Allianz Direct France x Luko, Who are we?

We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.

We started by creating the most transparent and useful insurance company out there: 
one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

We created the most intuitive and user-obsessed insurance experience you can wish
for:
subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.

In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, with the aim of becoming the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.


Allianz Direct DNA
Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
Customer obsessed
Communicative
Data-driven
Agility
Team player
Open-minded

You’ve read all the way, you may as well apply!

Our company-wide communication language is English (written & spoken). 
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.

Belonging: Diversity, Inclusion & Equity

We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

Additional Information

·  Contract Type: Full-Time
·  Start Date: 01 March 2025
·  Location: Paris
·  Education Level: Bachelor's Degree
·  Experience: > 2 years
·  Unknown
·  Salary: between 55000 and 67000 / year