Lead Brand

Job description

About

Luko by Allianz Direct France : Who Are We?

We created Luko with a simple vision:

50% of consumers don’t trust their insurer, yet insurance is mandatory in many cases and often the only party you can turn to when damage occurs in your home. So we set out to reinvent insurance, making it truly customer-centric, as we believe it was always meant to be.

We began by building the most transparent and useful insurance company: one that you can finally trust because its business model is designed for positive impact, and its product experience is intended to empower rather than mislead users.

We developed the most intuitive, user-focused insurance experience you can imagine: sign-up in 2 minutes, a straightforward offer, customizable coverage, no hidden fees, no long-term commitment, and termination in just 3 clicks.

In just 6 years, over 400,000 users have placed their trust in us. We quickly became a leader in the online home insurance market, leveraging technology to enhance customer satisfaction and operational efficiency. By 2022, 25% of home insurance policies sold online in France were Luko policies, and nearly half of our new customers came through recommendations from friends and family.

In February 2024, Luko joined Allianz Direct, the digital European subsidiary of the Allianz Group, to become the market leader in direct home insurance in France. This partnership solidifies Luko's position as the strongest neo-insurer. Together, with our shared vision and values, Luko and Allianz Direct continue our mission to disrupt the market by offering the best value for money, with even greater simplicity and transparency.

Job Description

This role is based in Paris with flexible remote work.

Your mission in the team:

As a Lead Brand Manager, you will take ownership of Brand Marketing at Allianz Direct France, managing and enhancing our brand presence in the Home and Travel insurance markets. Your mission will be to drive customer acquisition , foster engagement , and build loyalty , establishing Luko by Allianz Direct as a trusted and innovative leader in the industry.

Working closely with the Allianz Direct France VP Marketing , you will develop a strong client relationship strategy, ensuring Luko by Allianz Direct stands out as a unique brand in the insurance sector.

Key Responsibilities:

1. Strategy

·  Develop and lead the brand strategy for the French market, aligning it with the global vision while addressing local customer needs and market dynamics .
·  Conduct thorough market research and competitor analysis to uncover opportunities for differentiation, growth, and increased customer engagement.
·  Collaborate with cross-functional teams (Product, Growth, Customer Experience) to ensure the brand strategy drives acquisition , retention , and loyalty .
·  Define, monitor, and report on brand performance metrics (e.g., awareness, perception, customer trust), using insights to refine strategies.
·  Champion long-term brand vision initiatives, positioning Luko as a leader in the French insurance market.

2. Operational Execution

·  Oversee and ensure consistency in brand communication and visual identity across all customer touchpoints, adhering to global guidelines.
·  Lead the creation and execution of impactful brand campaigns that resonate with target audiences and reinforce brand positioning.
·  Work closely with the Content and Communications teams to maintain a consistent and authentic brand narrative and tone of voice .
·  Act as the brand steward for the French market, ensuring compliance with global standards while integrating local nuances .
·  Drive cross-channel initiatives , including digital , print , and events , to enhance customer experiences and engagement.

3. Budget and Contracts

·  Manage the Brand budget , ensuring efficient resource allocation.
·  Negotiate contracts with partners (e.g., brand agencies) to maximize ROI and deliver high-quality outcomes.

4. Team Management

·  Lead and mentor a Brand Specialist , fostering professional growth and innovation

What do we recommend to be successful?

Must-Have Skills and Experience

·  Experience:
·  3 to 4 years in Brand Management , Advertising, or Marketing within top-tier advertising agencies , CPG companies , or leading e-commerce/startup environments .
·  Proven expertise in project management and the ability to handle multiple priorities effectively.
·  Skillset:
·  A generalist background in marketing and communications , with a strong foundation in brand strategy and execution.
·  Expertise in developing and implementing brand campaigns across diverse channels.
·  Language Proficiency:
·  Fluent in both French and English .

Nice-to-Have Skills

·  Previous team management experience, with a track record of mentoring and leading individuals.
·  Experience working in international environments , collaborating across multiple markets.

What is in it for you?

This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct's European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

·  International Team in Paris (2nd arr) : Work with a diverse team in our central Paris beautiful office.
·  European Mobility : Opportunities for work assignments across Europe.
·  Flexible Remote Work : Embrace a work-from-home option with flexible scheduling.
·  Continuous Learning : Benefit from ongoing professional development and training.
·  Meal Voucher : Enjoy extensive dining options with our meal vouchers.
·  Health Insurance : Comprehensive medical, dental, and vision coverage.
·  28 days of holidays  + RTT
·  Probono :  6 days per year to volunteer during work hours

Our recruitment process:

1. First interview/ Introduction call with Vincent, our Brand Designer

2. Hiring Manager interview with Fabien, VP Marketing interim

3. Technical Interview with 2 members of the Global team

4.  Lukofit interview with Alison, People Partner and Fanny, our CEO France. 

Allianz Direct France, Who are we?

We created Luko with a simple vision.
50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home. So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.

We started by creating the most transparent and useful insurance company out there: 
one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

We created the most intuitive and user-obsessed insurance experience you can wish
for:
subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency: by 2022, 25% of home insurance policies sold online in France were Luko policies; and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.

In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, with the aim of becoming the market leader in direct home insurance in France. This makes Luko emerging the strongest neo-insurer. Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.


Allianz Direct DNA
Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values:
Customer obsessed
Communicative
Data-driven
Agility
Team player
Open-minded

You’ve read all the way, you may as well apply!

Our company-wide communication language is English (written & spoken). 
We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio…) in English.

Belonging: Diversity, Inclusion & Equity

We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique. We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.

Additional Information

·  Contract Type: Full-Time
·  Start Date: 01 March 2025
·  Location: Paris
·  Education Level: Bachelor's Degree
·  Experience: > 3 years
·  Possible partial remote
·  Salary: between 50000 and 55000 / year