Head of Growth - Permanent contract - Paris

Job description

À propos

Avec Bene Bono, vos courses ont de l’impact !

Bene Bono ce sont des courses engagées jusqu’à 40% moins cher.

Concrètement, nous proposons chaque semaine une sélection de produits top qualité, directement sauvés du gaspillage et à prix mini.

En faisant vos courses avec Bene Bono, vous :

·  aidez producteurs et fabricants à valoriser leurs produits,
·  reprenez le pouvoir sur votre consommation en participant concrètement à la réduction du gaspillage,
·  faites de sacrées économies sans compromettre la qualité de vos courses

Comment ça marche ?

· 
200% sauvé du gaspi : direct producteur et fabricant, produits qui n’auraient pas été vendus, car ils ne respectent pas certaines normes absurdes de la distribution (taille, forme, couleur, surproduction, etc.).

· 
100% qualité : tous nos produits sont sélectionnés en accord avec notre rigoureuse politique qualité (goût, tenue, pas d’ingrédients néfastes ou controversés, éthique, pas de serre chauffée pour les fruits et légumes, …), fruits et légumes bio et français et en direct producteur donc frais.

· 
100% flexible : abonnement sans aucun engagement (on n’est pas Free, mais on a tout compris), courses livrées chaque semaine, arrêt à tout moment, si absence ou empêchement, sauter en 1 clic.

Aujourd’hui, ce sont plus de 2100 tonnes de produits sauvés, grâce à (presque) 20 000 clients déjà conquis. Demain, ce seront des milliers de tonnes de produits sauvés, livrés partout en Europe !

Start-up en développement (plusieurs millions d’ARR), focus sur sa mission, et avec l’ambition de créer une team de choc en France et à l’étranger (en Espagne aujourd’hui mais dans toute l’Europe demain), nous sommes déjà plus de 80 Benies (les salariés de Bene Bono) et nous continuons de recruter pour nous développer… Le bon endroit pour allier plaisir de travailler en équipe, opportunité de progresser rapidement et impact déterminant sur l’environnement

NOS VALEURS

Un petit mot sur nos valeurs, qui nous tiennent très (très) à cœur chez Bene Bono.

Save what’s good : nous luttons contre le gaspillage, pour le bien des producteurs, des consommateurs et de la planète,

Save tons : pour mener cette lutte à grande échelle, nous avons l’ambition d’être le réflexe des Européens pour des produits de qualité moins chers,

Better every day: nous questionnons et améliorons en permanence nos idées et façons de faire,

Value time : nous optimisons notre ressource la plus précieuse - notre temps -, pour avoir le maximum d’impact.

Feel safe : Nous créons ensemble un environnement bienveillant, pour que chacun s’y plaise et se développe

Descriptif du poste

WHO ARE WE?

At Bene Bono, your grocery shopping becomes a force for positive change, as we offer weekly eco-conscious groceries at prices up to 40% lower.

Here is the deal: every week, we curate a huge selection of qualitative products that we have saved from waste directly at the producers’ & manufacturers’.

This way, we are able to present them at significant discounts. When you choose Bene Bono, you:

- support producers and manufacturers in enhancing their offerings,

- actively fight waste at its source and take part in an impactful environmental journey,

- save money without compromising the quality of your groceries.

HOW DOES IT WORK?

200% saved from waste: top products directly sourced from producers and manufacturers that do not respect arbitrary (absurd) retail standards, such as size, shape, perfect colors, typo mistaken labels, overproduction, etc…

  100% top quality : all the products fit our rigorous quality policy (taste, freshness, no harmful or controversial ingredients, ethical sourcing, no heated greenhouses for fruits and vegetables, etc.), including organic and locally sourced fruits and vegetables, 

100% flexibility: weekly deliveries with a super easy skip option when needed. Stop when you want. 

We have already rescued more than 6000 tons of products, thanks to thousands of satisfied customers. And we are just getting started!

As a fast-growing startup (18 millions raised in four years), we are focused on our mission and need an exceptional team to make it happen. We already have gathered a team of 60+ passionate individuals (hello to the Benies!).

Join us to live an exciting journey, where teamwork thrives, career paths evolve, and ecological impacts are made.

OUR PILLARS

Save what's good : we are fighting waste, for the benefit of producers, consumers, and the planet.

Save tons : our ambition is grand – to become the top choice for Europeans seeking quality products at affordable prices.

Better every day : we are constantly questioning and improving our ideas and ways of doing things.

Value time : we are optimizing our most precious resource - our time - to have maximum impact.

Feel safe : together, we're fostering a supportive environment where everyone can feel comfortable and nurture their personal growth.

JOB DESCRIPTION

As a senior role at Bene Bono, the Head of Growth of Bene Bono is responsible for doubling the community of users within 2 years. Together with her/his team, the Head of Growth closely collaborates with the Tech, Product, Data and other Marketing teams to amplify existing growth loops, find new ones and optimize the engagement & retention.

The future Head of Growth will replace our beloved Matthias, who is sailing towards more agricultural and manual perspectives, after 3 years at Bene Bono (from 69 tons saved to 6000 tons...). She / he will report directly to the CMO and cofounder Sven.

Main missions 

1. Develop and Execute Growth Strategies: 

·  Market and competitor analysis: understand customer needs, market trends, and competitor activities 
·  Growth loops and tests prioritization: identify relevant loops and prioritize tests 
·  Experiments: implement A/B testing to drive innovation

2. Drive Customer Acquisition: 

·  Budget: contribute to the budgeting of the next months and years 
·  Day-to-day management: cascade targets to teams and follow-up on actual performances

3. Enhance Customer Engagement, Retention and Loyalty: 

·  Customer insights and feedback: gather as much data as possible to identify opportunities 
·  Loyalty and retention: drive cross-team projects to enhance retention

4. Lead and Develop a High-Performing Team: 

·  Team Management: offer to the team the best setup to perform, in particular via collaboration and knowledge sharing 
·  Performance Management: set clear goals, provide ongoing feedback, and foster a culture of continuous improvement

To better understand the challenges of the role, here is a bit of help 

What we already have:

·  A few powerful loops, such as Paid marketing (budget >1M) or referral;
·  A strong brand platform and value proposition, leading to a good awareness and a long-lasting retention of users;
·  Robust processes to support a sustainable growth (AB testing, Ads creation, etc.);
·  An efficient collaboration with teams (Product, Tech, other Marketing teams) to define priorities and execute fast.

What we are working on:

·  Innovating to improve current strong loops (e.g., new Paid channels, AB testing referral);
·  Increasing the sign-up to first order conversion rate;
·  Strengthening the attribution to better steer our investments.

What may come next:

·  Testing new loops (here we come SEO);
·  Co-building with other teams a strong reward / loyalty model.

Our stack:

·  Technical stack: ReactJS, NextJS, Flutter, Golang, AWS, Postgres, Aurora, Retool…
·  Product Analytics: Rudderstack, Amplitude
·  Data: Airbyte, dbt, Metabase, GrowthBook
·  Acquisition: Smartly, Frame.io, Braze
·  Collaboration: ClickUp, Figma, Google Suite
·  Automations: Airtable, Make, Pipedream

REQUIRED PROFILE

1. Growth technical knowledge: 

·  Ability to understand growth motions (acquisition, retention, engagement), their relationship, and to be able to monitor them
·  Experimental mindset: experience in optimising growth loops using well-defined experiments (opportunity, hypothesis, test, validation)
·  Growth Product expertise: experience in leading Product experiments, with proven UX/UI skills and technical background, in order to lead technical teams
·  Growth Ops knowledge : agility to build internal tools to optimize team delivery efficiency (automations, dashboards, etc.)

2. B2C digital marketing experience: 

·  Paid marketing: experience in managing and optimizing paid marketing campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI
·  Other levers: strong experience and innovative mindset regarding “usual” digital B2C marketing levers, such as referral or SEO
·  Marketing mindset: familiarity with all aspects of Marketing (Brand, Content, CRM, etc.)

3. Analytical proficiency: 

·  Product & Business Analytics: ability to use analytics tools (e.g., Amplitude, Metabase) and to collect customer feedback in order to track user behavior and derive actionable insights
·  Statistical Knowledge: proficiency in using statistical methods to analyze data and identify growth opportunities

At Bene Bono, diversity is essential. We welcome individuals with unique backgrounds, rich stories, and multiple life experiences. Feel free to apply—your story matters to us, and we are excited to learn from you!

INTERVIEW PROCESS

·  If your profile seems matching with our needs, the People Team (Laure) calls you (30 min) to get to know you and tell you everything about Bene Bono;
·  Quick call with Matthias, current Head of Growth to deep dive into the role;
·  Case study here! Do your best to show your hiring manager (Sven, CMO and co-founder) your hard skills;
·  Finale step to get to know better our culture and strategy with two of our Bonomex members (our C-level team). You'll meet Marc, CTO and Grégoire, CEO and co-founder of Bene Bono;
·  Reference check and offer (fingers crossed), by the hiring manager or the People Team. Good job!

The cherry on top: meet your future team ! Join us for a virtual coffee (or tea) with your future coworkers. 

Hungry for more? Discover our candidate guide !

USEFUL INFORMATION & BENEFITS

Start: ASAP

Office: Paris

Job open to full remote? No

Everything related to our benefits here: Bene Bono's benefits

Informations complémentaires

·  Type de contrat : CDI
·  Lieu : Paris
·  Télétravail total possible