Demand Generation & Marketing Specialist (m/f/x)

Job description

Develop what will be important tomorrow.

Digital Industries, one of the main pillars of Siemens, is the market leader in industrial automation, supplying technology used in everything from car production to bottling plants, across the world.

This is an inspiring, challenging, and dynamic role with focus on Demand Generation activities within the Siemens Digital Industries Marketing Team. Join us and be part of a team that is changing the future!

What will you be doing?

As a Lead Generation and Marketing Automation System Expert at Siemens Digital Industries, you will play a crucial role in driving the lead generation and demand development process.

• Drive Demand Generation: in close collaboration with communication, marketing, and sales experts, you will work together to utilize the customer's buyer's journey and architect multi-touch engagement programs. You will coordinate the creation of compelling content.
• Create nurturing programs: orchestrate campaign and content development to generate leads and convert MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads).
• Understand and utilize marketing automation platforms to push campaigns aimed at educating, engaging, and converting leads.
• Analyze campaign performance: Develop the KPI’s and analyze the campaign data to drive future marketing decisions and optimize campaign strategy.
• Optimize for success: contribute to continuous campaign performance monitoring, and optimization,
• Have an understanding on marketing automation technology advancements and industry changes (Social Selling, Personalized marketing, etc.)
• Perform user acceptance tests for new and enhanced functionalities of our marketing automation platforms.
• Collaborate closely with the execution team to ensure the proper implementation of campaigns.

Curious to know if you are the colleague we’re looking for?

• You hold a degree in marketing, communication, or a comparable discipline.
• In addition, you bring 3+ years of experience in marketing and communication, with focus on CRM and B2B.
• You have an affinity to IT and data in general.
• You understand a marketing funnel and how to align communication campaign strategies with customer journeys. 
• You understand the B2B buying process and how to implement strategies to generate and nurture leads, drive interest, and accelerate the purchase process.
• Experience with targeting and segmentation is also part of your skillset. 
• You bring analytical tendencies to measure, test, learn, and iterate to get the best results.
• Furthermore, you have experience in campaign performance analysis and working with industry tools and analytics packages (eg Eloqua, Adobe Analytics, Sprinklr, Outreach …)
• Communication Skills: You are fluent in French, Dutch, and English.
• Be a reliable partner: You are a team player who delivers results on time and in high quality.
• Flexible Work: You have experience working with global and remote teams and are willing work in an agile environment.

What does Siemens offer you?

At Siemens, you will join an environment that cares about you. You get the opportunity to develop yourself in an international environment. We offer varied work in a wide range of positions and intensive internal training to further develop your career. Permanent coaching and guidance by a mentor are also part of the process.   

Furthermore, we offer:  

• At least 31 days of annual leave.
• Flexible working conditions: 2 to 3 days a week working from home.
• Benefits@work: online store with additional benefits for Siemens employees.
• Training program customized to your personal career needs.  
• A competitive base pay, in line with the general Belgian labour market. 
• A financial care program including a pension plan, death & invalids’ coverage, and an extended medical insurance: hospitalisation, ambulant costs (dental & optical cost), …  
• An employee assistance program, focused on mental and physical well-being. 
• And so much more!

Following a large-scale survey amongst employees, Siemens Belgium figured in the top-20 Randstad 'Employer of Choice 2023'. Eager to learn what sets us apart? Apply now and discover it yourself!

At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrow's reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalminds