Customer Segment Lead-Remote within the EST and CST time zones

Do you want to join us in helping to fightthe world’s most threatening diseases and enabling access to care for morepeople around the world? At Siemens Healthineers, we pioneer breakthroughs inhealthcare.  For everyone. Everywhere.

We offer you a flexible and dynamicenvironment with opportunities to go beyond your comfort zone in order to growpersonally and professionally. Sound interesting? Then come and join our globalteam as Customer Segment and Insight Specialist to improve patient lives aroundthe globe.

Our global team: We are a team of 66,000highly dedicated employees across more than 70 countries passionately pushingthe boundaries of what’s possible in healthcare to help improve people’s livesaround the world. As a leader in the industry, we aspire to create better outcomesand experiences for patients no matter where they live or what health issuesthey are facing. Our portfolio, spanning from in-vitro and in-vivo diagnosticsto image-guided therapy and innovative cancer care, is crucial for clinicaldecision-making and treatment pathways.

Our culture: We are part of anincredible community of scientists, clinicians, developers, researchers,professionals, and skilled specialists pushing the boundaries of what’spossible, to improve people’s lives around the world.  We embrace a culture of inclusivity in whichthe power and potential of every individual can be unleashed. We spark ideasthat lead to positive impact and continued success. Check our Careers Site at https://www.siemens-healthineers.com/en-us/careers. 

This is a role well suited to an ambitious professional,looking for the next step in their career. As the CustomerSegment Lead you will be responsible for:

• Bringing to lifecustomer segments (inside and outside of the lab) across geographies
• Gaining deep insights on customer targets(laboratorians, hospital administration, reference labs, ministries of health,etc.) building keen understanding to contribute to the overall CLS businessstrategy
• Codify data & customer intelligence todevelop playbook, train Zone Marketing & Sales in these strategies, andbuild external stories for digital and PR/Influencer activation.
• Collaboratingwith sales and Digital Execution to utilize case studies and proof points insocial media and external channels
• Participate in structured action planning to leveragecustomer learnings
• Supporting the CLSMarketing strategies with insights, and segment strategies to build brandreputation, increase market share, customer satisfaction, and retention
• Conduct in-depthanalysis of market segments, customer profiles and competitive landscapes toprovide recommendations to support the CLS Business Line strategy
• Work closely with the marketing teams to providedata-driven insights that contribute to the marketing strategies, productposition and customer targeting

This position may suit you best if youare familiar with what is below, and would like to do develop your career withHealthineers

• Proven experience as a Marketing Analyst or similar role,preferably in marketing or market research agency.
• Proficiency in quantitative and qualitative researchmethodologies, data analysis, and statistical techniques.
• Shown demonstrated success in creating and quantifying valuepropositions to showcase the clinical, operational, and financial value ofsolutions
• Experience in developing customer case studies and proof points
• Demonstrated ability to build strong relationships across a broadspectrum of internal and external stakeholders
• Creative.Diversity of thinking.  Inclusive.  Uniquely able to see new opportunities,solutions, angles in developing programs and solving challenges

Required skills to havefor the success of this role

• 10+ of relevant commercial (e.g., sales, service, marketing)experience in healthcare, preferably laboratory diagnostics
• Subject matter expertise in hospital and reference labenvironments required, prior experience as a med-tech/laboratorian preferred
• Strong conceptual, analytical, and presentation skills
• Collaborative with ability to work across business lines andpartner to build consensus and achieve results
• Demonstrated success in creating and quantifying value propositionsto showcase the clinical, operational, and financial value of solutions
• Experience in developing and implementing sales training programs
• Demonstrated ability to envision possibilities, lead teams anddrive results.
• Demonstratedability to effectively manage across the matrix in the context of a largeglobal company.
• Previous experience in both Global Marketing andCountry Marketing roles a plus.
• Bachelor degree in business; life sciences;engineering or related technical discipline. MBA is preferred

Desirable Characteristics

• Has an endless abundance of curiosity for thecustomer, the market, trends, etc.
• Has a customer-driven mentality, representing thecustomer in all decisions
• Challenges the status quo and acts as a change agent
• Is resourceful and takes ownership to find solutionsto business challenges
• Thinks strategically, asking ‘why?’ and ‘what valuewill this bring?’ when making choices
• Is high-energy, agile and competitive with a bias foraction to get solutions to the market quickly
• Demonstrates courage and thoughtfully manages risks
• Reaches out and connects well with people across theorganization
• Can simplify and clarify things and explain them toothers
• Is culturally savvy, crossing geographic boundaries
• Able to succeed in a matrix environment wherecollaboration and sharing responsibility for success and failure of others onthe team is critical to the overall success of the company.  Ability to build consensus.