Manager Digital Marketing - Programmatic

Job description

Job Title: Manager, Digital Marketing – Programmatic

Level:

Department: This role sits within the CHC U.S. Digital Commerce Unit and reports into the CHC Head of Digital Commerce.

Location: Bridgewater, NJ

Job Summary

Sanofi Consumer Healthcare US is a leading marketer and manufacturer of a broad portfolio of branded over-the-counter (OTC) healthcare products, in such categories as allergy, upper and lower gastrointestinal, skin care, topical pain care, oral care and other OTC toiletry products. The US CHC portfolio includes well-recognized brands such as: Allegra, Nasacort, Xyzal, Dulcolax, Zantac, Gold Bond, Cortizone-10, Icy Hot, Aspercreme, Rolaids, ACT, Unisom, and Selsun Blue.

Sanofi Consumer Healthcare (formerly known as Chattem) was acquired by Sanofi in March 2010, employs approximately 825 associates, has a primary customer base of the typical US-based food, drug and mass merchandisers and has operations and corporate activities in six facilities located in Chattanooga, TN.

The Company was founded as the Chattanooga Medicine Company on February 21, 1879. On March 10, 2010 Sanofi-Aventis completed the acquisition of 100% of Chattem, Inc., which is now a wholly-owned subsidiary of the Sanofi-Aventis Group.

Job Responsibilities

The Manager - Digital Marketing will be responsible providing best in-class support to country brand marketing teams and eCommerce account teams in designing and executing digital marketing campaigns. The Manager will work hand-in-hand with local brand and eCommerce teams to define, audit, and drive best in class execution of precision marketing campaigns aligned with brand business goals and objectives communicated by brand leaders and eCommerce leaders. The Manager works alongside brand teams and eCommerce account managers (as key customers) to facilitate end to end execution of digital campaigns. This includes supporting campaign strategic planning, design, execution and measurement.

A key role of the Manager - Digital Marketing is to coordinate the inputs of other digital capabilities (e.g. digital data and analytics, digital content, digital media and creative agencies, eCommerce sales teams) to ensure success of all supported digital campaigns.

The Manager - Digital Marketing will also work closely with brands and eCommerce account managers to orchestrate the learning agenda for each digital campaign managed, and work alongside brands to ensure strong campaign ROI.

Additional responsibilities include:

·  Support brand teams and eCommerce account managers in end-to-end orchestration of digital marketing campaigns, across assigned categories and brands – and across key campaign states (strategic planning, design, execution, measurement)
·  Document learnings and educate broader organization as a “player coach” on precision marketing tactics to reinforce data-drive culture
·  Work directly with brand leaders and eCommerce account managers to identify business goals and marketing objectives for brands assigned as key input into digital campaign strategy
·  Co-develop with brand teams and account managers potential digital / precision marketing use cases across assigned brands to accomplish business goals and marketing objectives (including eCommerce demand generation using shopper marketing data), and coordinate with brand to integrate digital use cases into marketing brief
·  Coordinate with Digital Data and Analytics resources to refine suggested test & learn agenda, key KPIs and performance targets to define campaign success and drive learning
·  Thought partner with brand and eCommerce teams to develop data-informed campaign design – partnering with internal / external stakeholders to define campaign targeting, touchpoints / channel strategy, creative / content strategy, budget / mix / pacing, shopper insight goals
·  Work with internal and external partners to ensure proper campaign set-up, and audit campaign setup to ensure accuracy
·  Work with internal and external partners to support ongoing optimization against key success KPI and learning agenda, enforce reporting, and escalate issues as they arise
·  Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign playbooks to be leveraged across brands and categories

Job Qualifications

·  An undergraduate degree is required. A Graduate Degree (Master's or MBA) is a plus.
·  3-5 recent years in digital advertising; at least 2 years of focused experience planning and/or executing programmatic campaigns (e.g., 2 years working as trading desk specialist)
·  Expert from performance digital marketing agency (e.g., Labelium, Accuen, iCrossing, FullSix Data, 55), independent trading desks (Tradelab, Infectious Media, Media IQ) or account manager at Ad Tech companies (e.g., Facebook, DoubleClick, TubeMogul, Turn, Media Math, AppNexus, Rocket Fuel, Criteo)
·  Deep understanding of digital lead generation, shopper marketing analysis, and brand building techniques using Social and Programmatic channels (e.g. Targeting, content and creatives for programmatic and Social)
·  Working knowledge of digital search (e.g. SEO / SEM) strategy, execution and optimization, and its interplay with broader precision marketing tactics
·  Experience leveraging eCommerce partner data and platforms (e.g. Amazon) to inform campaign strategy and optimization
·  Certification in or extensive hands-on experience with direct experience with key Ad Tech platforms such as Google Analytics, Demand Side Platforms (DSP), and DMPs
·  Deep experience translating strategic business objectives into consumer-centric engagement tactics, leveraging shopper insight, and proving those out
·  Significant experience communicating technical material to a range of audiences, including brands, corporate leadership, technology partners, and agencies
·  Strong project management skills (e.g., building & rigorously tracking work plan)
·  Ability to drive initiative through cultural norms to achieve goals
·  Deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty

Sanofi US Services, Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.