Medical Marketing Content Manager

Job description

Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Healthcare Professional (HCP) Content Manager to join our Central Eastern Europe (CEE) team. You will be responsible be responsible for leading the development and execution of a comprehensive HCP strategy and tactical plan for relevant brands/categories.

Main responsibilities :

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Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)

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Recommendation of touchpoints & tailored messages for specific targets

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Leading cooperation with external services (all year strategy/ content/ budget)

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Local cooperation with brand teams, medical teams, MCE team

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Support brand leads in translating HCP insights to consumer added value

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Identify Customer (HCP) 360 Engagement Strategy

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Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical

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Close cooperation with global team & localization of global content

About you

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Minimum 3 years professional experience

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At least 1 year of work experience at similar position, with OTC / healthcare / pharma marketing agency

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Educational background in pharma/medicine / marketing will be a plus

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Proven work experience in creating content strategy for medical professionals

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Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)

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Understanding HCP Journey, information needs, role and credibility of different touchpoints

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Ability to analyze reports / draw conclusions, and recommend actions based on them

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Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge

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Team spirit persuasiveness & influential skills, highly collaborative

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Fluency in Ukrainian and English

What we offer at Sanofi:

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An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team

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Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully

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Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days

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An attractive package of benefits

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Employee Assistance Program (mental health support, legal and financial consulting)

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Gender neutral paid parental leave as well as volunteer days

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At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.