Digital Manager

Job description

At Sanofi Consumer Healthcare, we're building healthier future by helping people help themselves. We empower people to champion better self-care for themselves, our communities and our planet by making it as simple as it should be. We are a brand led, consumer first organization focused on growing our leading loved brands like Buscopan®, Nospa®, Eneterogermina®, Allegra®, Dulco®, or Essentiale® to help more people play an active role in their health.

Working together, we're focused on simplifying our business, clarifying roles and responsibilities and driving personal accountability to improve collaboration and excellence of execution while role-modeling and fostering challenger mindset across the whole organization to enable everyone to bring out their best every day.

Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Digital Manager to join our Central Eastern Europe (CEE) team. You will be responsible for managing the whole portfolio of CHC products in terms of their digital footprint and communication strategy. In cooperation with internal resources as well as external media agencies and global team, the role of the Digital Manager will be to unlock the highest value from each of the digital touchpoints.

Sanofi is committed to bringing innovative self-care solutions to people all over the world to manage their personal health so they can live healthier, fuller lives. Digital is becoming a valid part of that as digital communication can influence consumer choices all along the purchasing funnel. We are looking for a person passionate about the online world with first-hand experience of handling digital campaigns from design, through setup, optimization and ROI analysis to help Sanofi achieve its business ambitions.

About growing with us

Your main responsibilities will be:

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Definition and strategic management of digital communication for CHC brands

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Development of Sanofi digital competences to stay ahead of competition (organising workshops/ trainings/ best practice sharing)

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Ongoing management & optimisation of best-in-class digital campaigns (Precision Mktg/ SEM&SEO/ Content Mktg)

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Cooperation with internal stakeholder, agencies and Global Digital Team on frequent basis

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Advising Marketing team in finding solutions to deliver business objectives via digital tools

About you

Must to have:

· 
University degree

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Overall +3 years work experience in Marketing or Sales functions with +2 years working knowledge and experience of online marketing channels

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Practical experience in managing cooperation with media and digital agencies

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Fluency in English (written & spoken) language and Ukrainian language

Ideal candidate will also manifest:

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Readiness to question status quo & being on the lookout how to make things bigger and better

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Strong strategic thinking and ability to connect digital activities with their business impact

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Good understanding of marketing objectives and brand strategy which is to be reflected in all activities & touchpoints

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Strong analytical skills with ability to build recommendations and propose improvements on the go

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Ability to work collaboratively and constructively in cross-functional, multicultural environment

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Ability to leverage media and creative agencies and media platforms of key partners

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Best in class knowledge of digital landscape, trends and innovations

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Fluency in working with data tracking tools (Google Analytics)

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Experience in working with key publisher tools (FBM, DV360, Google Ads) is nice to have

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Specific knowledge of platform requirements in terms of creatives, targeting and measurement

What we offer at Sanofi:

·  An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
·  Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully
·  Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
·  An attractive package of benefits
·  Employee Assistance Program (mental health support, legal and financial consulting)
·  Gender neutral paid parental leave as well as volunteer days

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.