Marketing Manager – Women’s Health and Infectious Diseases
Fort (Mumbai) Marketing
Job description
The Position
The Opportunity:
We are seeking an experienced marketing professional who is driven to uncover customer insights and develop meaningful and differentiated solutions that bring value for Patients, Laboratorians, Clinicians, and Healthcare Systems. The primary purpose of this individual contributor position is the development of marketing strategies, tools, and tactics to drive growth, profitability, and predictability for Women's Health & Infectious Disease.
This role requires strong collaborative skills given the need to work with multiple business partners - Sales, Key Accounts, Medical & Scientific Affairs, and other key stakeholders. You will partner with Regional Marketing teams to help enable RDIN to drive top-line results and attain our goals in the short and long term.
Role Responsibilities:
1) Product
Co-create and implement marketing plans for WH and ID
Drive, Manage and Evaluate marketing campaigns and monitor impact on focus parameters sales
Lead new product launches and strengthen our current portfolio in Fertility/Pregnancy, Bone health and ID including Covid,
Evaluate and assess potential new launches to further expand portfolio
Strengthen KOL advocates to drive impact of focus parameters amongst key stakeholders
Developing crisp and impactful marketing collaterals for stakeholders- labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms
Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms
Lead DA relevant conferences, seminars, receptions and exhibitions to strengthen partnerships
Responsible for awareness programs and generation of leads
Represent affiliate in best practice sharing at APAC and global forums
2) Liaising and networking
Responsible for working closely with External vendors, Logistics, RA, MSA, RPS, Supply Chain, Finance for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements
3) Commercial
Conduct market researches to gather DA specific insights via customer questionnaires and focus groups; survey on competitive prices, demand, value of product
4) Customer
Conduct Marketing/Scientific training programs for internal and external stakeholders
Collaborate with sales colleagues to retain and grow top customers and convert new opportunities
Drive monthly competitor attack campaigns for driving conversions
Collaborate with CVS team to drive focus parameter revenue at target hospitals
Assist labs/hospitals in co-branding opportunities for focus parameters
Develop and drive differentiated marketing plans for govt. stakeholders in collaboration with sales
Who You Are:
You will have a successful and considerable proven track record in leading people, preferably acquired in the healthcare industry. To be considered for this role, you will need a Degree educated or equivalent in engineering, scientific or related field and to evidence your success in service delivery; a proven track record of developing strong relationships with key stakeholders to the highest decision making level leading to successful business outcomes. A strategic thinker with an entrepreneurial spirit and the ability to prioritize and deliver, you can drive change and adoption of new concepts.
With confidence and passion, you will have excellent written and verbal communication skills, and be able to communicate with maximum impact.
Resilient, tenacious, you strive under pressure, working effectively as part of a close-knit team in a fast-paced, time-sensitive environment with shifting priorities and multiple deadlines. With strong analytical skills, you are at ease working with technical and scientific information.
This position offers exposure to wider Roche organization at all levels and therefore you must have the qualities to make a positive, professional impact in a matrix environment and win the hearts and minds internally.
Mindset:
We@RocheDiagnostics is the mindset and culture we adopt to help achieve our vision and realize our strategy. The dimensions are:
We are passionate about our customers and patients
We radically simplify
We trust, collaborate & have fun
We ALL lead
We experiment & learn
As the Marketing Manager at Roche Diagnostics India & NM, you will be expected to demonstrate We@RD dimensions and help evolve the functions culture beliefs as part of the India journey.
Experience required :BBA/MBA in Marketing with 4-5 years in Women’s health and/or Infectious Diseases
Links to browse
https://diagnostics.roche.com/in/en_gb/home.html
https://www.linkedin.com/company/roche-diagnostics-india/
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
For more than 60 years, Roche has been committed to making a difference to the lives of people in India. Roche Diagnostics India is the market leader in In-Vitro-Diagnostics, providing diagnostic testing for early detection, evaluation and monitoring of disease. On the product side, the organisation provides a wide range of diagnostic products for customers around distinct disease areas namely diabetes, virology, blood screening, women's health, microbiology, oncology and genomics.
Roche is an Equal Opportunity Employer.