Marketing Automation Specialist

Roche is a stable and innovative biotechnological company offering exceptional career paths and great benefits for fresh graduates and outstanding professionals. We are continuously expanding, looking for new talents to join our transforming Services & Solutions Center. We offer a flexible working framework (1 office day/week on average) and provide fully remote working conditions within Hungary.

About the Global Digital Hub:

The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

About the position:

You will be reporting to  Chapter Lead Global Digital Hub - Marketing Automation. The role is responsible for day-to-day production of digital marketing campaigns and programs in the Global Adobe Marketo, in the Digital Hub for the Marketing Automation Chapter. The role acts as a subject matter expert role of marketing automation tool, to reach Global Digital Hub’s key objectives and business goals by supporting business partners and stakeholders in owning and executing email marketing and marketing automation programs and projects.  The role is responsible for working with Diagnostics Division's affiliates and regional teams in executing on the digital strategy related to Roche events, products, services or any other marketing automation projects in Marketo.

As a qualified specialist, you will:

• Be responsible for effective project and/or product management to support global marketing’s strategy and tactics. Includes providing direction to internal partners and/or external agencies, management of project timelines, project measurement, and tactical execution

• Administer Marketo, ensuring affiliate access, education, utilization and support.

• Work with key stakeholders to build contextual transactional emails, leveraging valuable product data to give users key insights into their account, driving user engagement and understanding of the product, service or order 

• Support affiliate marketing campaigns; test and analyze workflow; and identify tactics for improvement

• Serve as strategic partner to affiliate marketing organizations, partnering to provide solutions that meet business objectives

• Operationalize marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.

• Facilitate tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed

What can you bring to our team:

• University or College Degree in a related field (Computing and IT, Communication or Digital Marketing)

• 3+ years of professional email marketing experience; preferably in a global environment with an established track record of developing automated campaigns

• Understanding of basic HTML, CSS, in the context of email marketing (basic is a minimum)

• Excellent understanding of user journeys and campaign logic

• Previous Marketing Automation Tool knowledge is a must, preferred Marketo or Salesforce Marketing Cloud or Eloqua or Hubspot or Braze

• Great attention to details is essential

• Quick learner, passionate about technologies

• Customer-focused behavior in everything you do

• Great interpersonal and communication skills

• Proactive approach and positive mindset

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.

• Excellent benefits & flexibility:  competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party. We also ensure flexibility, to help you find your balance: home office is a common practice, and its conditions can be tailored for employees according to needs. We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.

• A global diverse community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Explore what the Global Digital Hub is about. 

Discover the Roche Services & Solutions Center and how we work together as a truly global team! 

#GlobalDigitalHub#  #RSS#

Please read the Data Privacy Notice for further information about how we handle your personal data related to the recruitment process:  https://go.roche.com/budapest-data-privacy-notice-candidate