Group Marketing Manager, Digital Solutions
Indianapolis, USA Marketing
Job description
The Position
Group Marketing Manager, Digital Solutions
Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry’s most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.
Who We Are
Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, lab professionals, clinicians and our organization. We aspire to simplify lab operations by delivering transformative solutions, high quality assays, and real-time support to lab professionals so lab professionals feel in control of their lab today and in the future. We are committed to inspiring our team members through purpose-driven leadership in order to deliver on priority customer needs and our financial commitments to the organization. The Core Lab team excels at the commercialization and the full end-to-end management of new platforms that enable our customers to deliver on their overarching priorities, including simplifying operations and improving patient outcomes.
The Opportunity
We are seeking a strategic and energetic leader who is committed to delivering an exceptional customer experience by tailoring our navify digital solutions within our overall core lab solution. The Group Marketing Manager (GMM), Digital Solutions (cobas infinity, navify monitoring, navify analytics, and future pipeline solutions) is accountable for driving business impact through the development and delivery of marketing strategy and execution of navify digital solutions across the Core Lab business. This individual will lead a team of marketers, providing a clear vision and focus on desired outcomes in order to drive strategy and execution excellence. The GMM will also be accountable for coaching and developing each individual on the Digital Solutions team. This individual will be responsible for owning significant business deliverables and ensuring efficient and appropriate commercial investments. The GMM is expected to collaborate and influence global product development teams to deliver desired customer experience outcomes and enable the US affiliate to drive topline results and support attainment of Core Lab P&L goals. The GMM and the Digital Solutions team must effectively collaborate and partner with multiple US Core Lab Marketing Teams (Customer Marketing, Reagents, Automation, Point of Care Marketing), Global RIS and RDS teams, US Core Lab Sales, Corporate Accounts, Supply Chain, Roche Service Network, Commercial Education, Sales Operations, and other functions as needed.
Job Facts:
Reports to the Vice President of Core Lab Marketing and serves as a member of the Core Lab Marketing Leadership Team--a team of 6 people leaders representing Systems, Automation, Clinical Marketing, Reagents, Digital, and Customer Marketing
Responsible for the day-to-day oversight of 3 marketing managers, with the potential to grow in size over time
Responsible for the day-to-day alignment, enablement, project coaching and oversight of the Digital Solutions marketing team
Responsible for the development of the US Core Lab Digital Solutions strategy in collaboration with the US VP Digital Healthcare Solutions, Sales Leadership and Service Leadership. This will require effective change management with internal stakeholders
Primary US point of contact to our global Digital solutions team
Accountable for our digital solutions portfolio (launch and lifecycle management), inclusive of our currently approved portfolio and the launch of all future digital solutions
Accountable for meeting long-term (3-5 year) and short-term (90-day) priorities and strategic outcomes for specific area of responsibility within Core Lab Marketing
Collaborates across the leadership team to deliver digital solutions in the context of the total Core Lab solution
Responsible and accountable for investment decisions and budget management with an enterprise mindset
Coaches and advises direct reports on the responsibilities below:
Technical product expertise, i.e. Subject Matter Expert, to be leveraged in key customer engagements
Deep understanding of the Core Lab Strategy and customer segmentation
Deep understanding of current and future competitors and how our Roche solutions should be positioned to compete
Analyze and assess research to extrapolate meaning and opportunities to define product positioning in existing and potential markets
Partner with appropriate internal and external stakeholders to clearly define and execute marketing strategies and activities, including product lifecycle planning, coordination of technical product development, pricing strategies, promotional activities, product launch and sunsetting
Ensure high quality tactical execution and a seamless, well integrated brand message across multiple marketing platforms
Create and drive strong linkage to Sales and Corporate Accounts, Support Network, Digital Marketing and Customer Insights to ensure achievement of objectives with successful stakeholder engagement and effective resolution of issues
Develop and maintain strong relationships with key customers and relevant organizations
Accountable for partnering with Sales to identify and foster Referenceable Roche accounts
Ensure development of compliant and effective promotional tactics that align to the product strategy and influence effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations
Partner with the Customer Marketing Director in the development of customer marketing solutions for Must Win and Top 47 Accounts
Partner with finance and sales on forecasting activities
Remove organizational barriers that impact employee engagement or customer experience
Responsible for employment decisions including recruiting, hiring, training, and coaching to develop a high performing Digital Solutions marketing team
Who You Are:
Bachelor’s degree in Marketing, Sales, or related business or scientific field
5 years of progressive marketing experience or equivalent work experience
1 year of direct or indirect leadership experience
Preferred Qualifications:
IT expertise and/or prior IT marketing experience
Healthcare industry experience
Demonstrated change management capabilities in multiple settings
Proven record of navigating a highly matrixed organization with multiple stakeholders
Proven ability to influence without authority, including strong stakeholder management
Exceptional record of working across teams to deliver results
Ability to make courageous decisions with high stakes
Proven ability to make customer-centric business decisions
Prior supervisor experience with a proven track record of coaching and developing others
Prior product launch experience
Proven enterprise mindset
Model and lead operational excellence - translate strategy into simple operational plans with well-defined KPIs
Relocation benefits are not provided for this role.
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.
Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.