Watch & Fragrances Marketing Assistant Manager
Seoul, SOUTH KOREA
Job description
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
YOUR MISSION:
Watch & Fragrances Marketing Assistant Manager supports overall Watch & Fragrances marketing strategies & 360 action plans by associating partnerships, collaborations, and developing relationships transversally for company's marketing success with complete alignment of Cartier Korea strategy. This position bonds and follows up all steps of marketing strategic actions based upon analytical insights and comprehensive marketing propositions.
HOW WILL YOU MAKE AN IMPACT?
KEY RESPONSIBILITIES
Coordinate/Implement local marketing strategy & map outgrowth plans
Provide strong assistance in developing and executing Watch & Fragrances Marketing strategy thru local market analysis with comprehensive study on consumer behaviors, market trends, product attributes & etc.
Collaborate with key stakeholders at both local and central levels to ensure full alignment and engagement in the development of comprehensive 360 action plans.
Forecast future sales trends and incorporate insights into strategic planning and sales projections.
Conduct novelty launching strategy and action planning
Assist for sales forecast of annual novelty sales potential by product & networks
Support the proposal of MKT sales ambition and discussion with key stakeholders for quantitative & qualitative feedback upon novelty information
Make execution and monitor 360 launching action plan including Marcom action, commercial & CRM/CS support, training, and collaboration with HQ
Make annual product mapping book and release product news for novelty launching
Manage product lifecycle in close collaboration with Merchandising and in line with the product strategy defined
Participate “Watch and Wonders” in Geneva and present Maison’s novelty offers to external partners
Responsible for balanced Watch & Fragrances sales to enable long-term growth
Monitor Watch & Fragrances BU/LE through sales & forecast by categories & networks
Prioritize focus collection and keep track quarterly & yearly of MKT KPI for all channels
Analyse sales results of commercial events and share quantitative & qualitative feedback collaborating with Communication& CRM teams
Provide data for strategic category ambition and propose goals & guidelines to L&D in training to deliver clear strategic message
Review/Consult sales forecast in collaboration with Merchandising & SCM teams for optimized sales results
Manage product-related master data input, maintenance, and updates on internal platforms in collaboration with SCM team
Support Watch community (internal staff) activities and learning experiences, as conducting workshops and seminar programs
Execute market analysis & share market news & insights
Monitor closely competitors’ marketing activities, make insight reports, and share them with all relevant teams in local & central to reposition Cartier Watch at the level of Myth
Analyze market trends, competitive landscape, and consumer insights to identify business opportunities and risks
Provides price positioning survey and product development request to HQ
Implement market visits in regular terms for qualitative sharing with relevant teams and anticipating actions if necessary
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
KEY COMPETENCIES & QUALIFICATIONS
Bachelor’s degree or above
Min +6 years & Luxury brand background, Men’s expertise is a plus
Fluent in both Korean & English/ French a plus (not mandatory)
High competency in MS office use: Excel, PowerPoint
Passionate cooperator with transversal approach
Interpersonal communicator with clear rational & intriguing story
Strategic thinker upon overall business diagnosis
Enthusiastic learner with nature of curiosity
Strong time management and organizational & prioritization skills under pressure
Capability to do multiple projects simultaneously
#Richemont #WeCraftTheFuture