Assistant Marketing Manager, Piaget

Job description

« Always do better than necessary » is not only our founder’s motto; it is also the mindset that drives us every day to do what has never been done before!

Have you ever thought about becoming a member of the Piaget Family?

 

MISSION

Partner to Develop and execute the Marketing strategy for the Maison in Australia & New Zealand by implementing the global brand and marketing strategy on national level to best support Oceania sales. 

 

RESPONSIBILITIES

 

Partner to develop and implement Marketing plan

·  Adapt the global marketing plan to national level
·  Create & implement marketing plan including media, pr, events, client, VM, E-business, Training & Digital.
·  Partner with Regional Marketing, Client & Communications Director to strategize, plan & execute the marketing activities and client initiatives
·  Report the status on regular basis & control the costs with validation from the regional marketing Director and local brand Director 

 

Lead brand awareness and desirability across channels

·  Partner with Regional Marketing Director to plan year out Press launches identifying best strategy to maximize share of voice in the market.
·  Drive PR strategy pushing out all global campaigns & launches to increase brand awareness of Piaget in Oceania region. 
·  Manage local PR agency to support meeting PR KPIs
·  Manage and maintain relationships with editors, KOLs, and other people of influence suitable to Piaget
·  Manage relationships with publishers to ensure maximum coverage with organic and paid negotiations.
·  Manage local brand events to drive share of voice, image elevation and sales ROI across distribution channels 

 

 Drive New Client Acquisition & Better Client Experience

·  Partner with Regional Client team to identify target clients for each initiative and required supporting assets
·  Identify likeminded brands to partner with to support client acquisition 
·  Manage and execute in boutique activations to support local business needs while aligning with global branding (in partnership with Regional VM & Events Manager)

 

Execute VM for boutiques according to shared strategy

·  Partner with the VM & Events Manager to ensure boutiques have all elements required for each seasonal animation
·  Ensure all visual elements of the boutiques are meeting Piaget quality standards.
·  Manage seasonal execution of florals for store
·  Partner with VM & Events Manager to extend lifetime of each VM element, managing the budget carefully.

 

Partner with region to Define the Digital strategy

·  Implement the online marketing strategy for Piaget. Plan and perform digital multichannel marketing campaigns to drive sales and awareness.
·  Brief and manage the media agency to deliver a 360°, ROI-oriented digital media plan, aiming at increasing sales, traffic and awareness.
·  Create monthly and quarterly reports on the digital business, including sales and marketing analytics, updates on the online marketing channels, customer behavior, product performance and conversions, promotion impact, industry & competitor trends

 

The Exceptional skills we are looking for:

·  Successful direct and transversal management skills
·  Good communication skills and perfect presentation to act as an ambassador towards our partners and clients
·  Team player, creative and positive spirit
·  Good analytical skills to evaluate business performance and derive marketing actions
·  Organized and multi-tasking
·  Proficient English, another language is a plus.
·  Master degree (Business administration, Marketing)
·  +3 years experience in management in the luxury goods industry
·  +2 years experience in Digital. E-commerce launch experience would be a plus
·  Experience in marketing with trade Retail marketing experience.