Fashion Communications Administrator

Job description

Job Description

The Fashion Communications Administrator is a key member of the Global Fashion Communications PR team. Based in Primark HQ in Dublin and working closely across offices with Press Assistants and Press Officers, the Fashion Communications Administrator will ensure the day-to-day elements of the Fashion Comms office are working efficiently and effectively. With a strong interest in the influencer space and awareness of current fashion trends, the Fashion Communications Administrator will demonstrate a creative yet commercial flair and a strong ability to work in a fast-paced and demanding environment.

Purpose of role: The Fashion Communications Administrator will be responsible for the co-ordination of the press office, showroom and content studio; focusing on the management of samples, image databases of influencer activations.

Reports to :Fashion Communications Officer

Location : Dublin 

Key Responsibilities:   
·  Manage and maintain the online image banks regularly (PR shots, Digital DAM, iHeart) and update the wider team
·  Write all types of effective PR materials including drafting press releases, social media plans, event running orders, briefing documents
·  Be highly proficient at pitching to online press, print and influencers
·  Support on the implementation of PR strategies in line with global marketing calendar and Primark brand
·  Managing of media and influencer gifting, seeding and production of goody bags for media and events
·  Manage the day to day PR samples to media, influencers, external agencies and other Primark international showrooms
·  Managing and filing of press folders and reference material, archiving press clippings and tracking all brand coverage received daily through Kantar and our own influencer monitoring system
·  Assistance with ad-hoc day-to-day press activity, press events, in-store events, influencer activations
·  Strong knowledge of 360 influencer marketing campaigns, agencies and how paid activations work
·  Attend relevant team meetings to review progress and identify future objectives for yourself and the department
·  Maintain a strong knowledge of the ever-changing social media landscape including Instagram, Tik Tok, YouTube and other emerging tools
·  Responsible for running of Dublin Primark HQ content studio - working with senior team members to ensure content is created with a Primark look and feel
·  Responsible for up keep of press office - keeping it new and fresh with key product and working with product business partners to ensure this Knowledge, skills experience:
·  Graduatewith a fashion based and/or PR and marketing qualification
·  At least 1 year’s work experience working at a PR agency or in-house on a PR/Marketing team
·  Keen awareness and interest in the social influencer landscape
·  Knowledge of MS Word, Excel, Outlook are essential
·  Adobe Photoshop and InDesign knowledge would be an advantage
·  Demonstrate strong interpersonal and communication skills
·  Exceptional communication skills both written and verbal
·  Be proactive & assertive reacting to key business requirements in a timely manner  
The ideal individual will:
·  Be an enthusiastic learner with a firm understanding of the global fashion industry with a positive approach to PR, the media landscape and influencer marketing
·   Be a style conscious, Primark obsessed, independent thinker with an attention for detail and a creative eye
·  Have strong interpersonal and communications skills – you must be organised, flexible with excellent brand fashion know how
·  Pro-active person with a can do attitude – no job too big or small
Req ID

59656BR
Function

Product PR
Location

Mary St
Full Time / Part Time

Full Time
Country

Republic of Ireland
Employee Status

Permanent
Job Profile

Administrator