Internship - Product Marketing & Business Intelligence Moto

Job description

Internship - Product Marketing & Business Intelligence Moto

·  Milano
·  Marketing
·  no experience

Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With 18 production plants in 12 countries and a commercial presence in over 160, Pirelli has around 30,700 employees and had a turnover of about 5.3 billion euro (in 2021). It is among the world’s major producers of tyres and associated services and the only one focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
Over the years, Pirelli has concentrated, above all, on the development, production and marketing of tyres with large rim sizes, special technical and aesthetic characteristics and associated with high performance, advanced technology and safety. Recognized by consumers as high value products, the company’s product range consists of innovative tyres for cars, motorcycles, and bicycles, as well as a growing portfolio of tyres for specific applications and customized ones.
The company’s consumer focus starts at the tyre development stage. For High Value products, this is the result of solid partnerships with the most prestigious car and motorcycle manufacturers, as well as in the Cycling world with the principle teams. These collaborations allow Pirelli to develop tyres, depending on the model, which are tailor made to satisfy the specific needs of the most sophisticated consumers.

The successful candidate will support Marketing Team and Product Manager and he/she will be asked to deal with the following activities:

- Market analysis, product range definition, monitoring the evolution of the circulating vehicle park
- Interaction with Trade & Consumer Marketing functions with the goal to enhance product features and position in the market
- Supporting the production of product material for the local PoS (brochures, leaflets, flyers, ect…) and technical training with dedicated presentations
- Development and updating benchmark vs competitors
- Analysis and reporting focus on sell in, secondary sell in and sell out
- Support in events, interface with media and press

Requirements:

Basic knowledge/ passion for the motorcycle / tyre sector.
Fluent in English. 
Any international experience is considered a plus.
Full proficiency in MsOffice suite, in particular Excel.
Qualifications Master Degree in Economics and/or Marketing Management.