AVENE Product Manager
Seoul, SOUTH KOREA
Job description
Who we are ?
Pierre Fabre is a French Pharmaceutical and Dermocosmetic company.
Our group has 60 years of history and we started a business in Korea from 2013.
Now 4 brand (Rene Furterer, Avene, Klorane and Ducray) proudcts are sold in different channels in Korea.
Your mission
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Take the full responsibility for managing the franchise holistically — from strategy development to execution — by overseeing product lifecycle, identifying market opportunities, and working closely with On-Off sales teams and operational teams to ensure brand consistency and sustainable growth
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Participate in development and execution of the brand marketing calendar and marketing strategy including planning of product strategies, and promotional programs and ensure all elements are executed with excellence
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Plans, develops & implements all on & offline in-store execution programs including merchandising, collateral, non-saleable product (samples/testers), in-store events, and promotions with timely delivery to trade. Develops and implements animation calendar for each retailer.
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Support to create promotion plans to improve each product range sales most likely using marketing and sale techniques
Track and evaluate category performance on a monthly basis and prepare and analyze data relevant to campaign/ launch performance through formalized reporting
• Work closely with and handle external agencies, especially digital communication agencies, to produce campaign content and execute events.
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Lead and manage new and ongoing launch forecasts including new product pricing strategy, launch analysis and promotional support planning
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Stock management / Rolling forecast
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Prepares and presents marketing strategies with regional or HQ teams, retailers to share brand’s objectives
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Support to develop and prepare promotional budgets and manage expenditure within guidelines to support marketing calendar activities
Who you are ?
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.