Trade marketing manager / Category manager
Sofia, BULGARIA
Job description
Who we are ?
We are Pierre Fabre Bulgaria, part of Pierre Fabre Laboratories - a solid international company with 60 years of pharmaceutical expertise, proud inventor of dermo-cosmetics.
We are engaged in taking care of life by designing and developing innovative solutions inspired by consumers and patients and contributing to the well-being of everyone from health to beauty.
In Bulgaria, we are well known with our dermo-cosmetic brands: Avene, Ducray, A-Derma, Klorane, Rene Furterer, Elgydium, and Eludril.
We have been working also in the area are related to the treatment of infantile hemangiomas and oncology.
Your mission
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Your main responsibilities will be to govern, analyze and utilize internal and external data (sales data, market data, consumer data, etc.) to identify, generate and validate opportunities for value-creating collaborations with our customers. You will challenge brand and category strategies based on customer and shopper data and drive distribution, category and space development in all retail environments. As part of the role, you will contribute to developing assortment, pricing, and promotional strategies based on category insights and collaborate closely with our KAM and Sales Manager to increase customer performance.
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Collaborate with cross-functional teams to developand execute comprehensive category plans, leveraging your extensive experience and expertise to drive business growth and profitability.
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Contribute to the development of retailer engagement plans, showcasing your category thought leadership and expertise to establish strong partnerships and drive mutual growth.
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Track, analyze, and report on category performance, utilizing your advanced analytical skills to identify areas for improvement and adjust plans accordingly to meet objectives.
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Contribute to the development of channel-specific assortment strategies, collaborating with key stakeholders to optimize product offerings and meet customer demands.
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Develop pricing and promotional strategies, leveraging your analytical insightsand market knowledgeto drive competitive pricing and impactful promotional campaigns.
Who you are ?
· Master’s degree in business, marketing, or a related field.
· Minimum of 3-4 years of experience in trade marketing, category management/POS activation, brand management, or a related field, with a track record of success in driving business growth.
· Demonstrated ability to take ownership of the analytical direction to deliver category and brand objectives, leveraging your extensive experience and expertise.
· Strong critical thinking skills and the ability to analyze and derive actionable insights from large volumes of data.
· Keen attention to detail and a proven track record in managing multiple complex projects simultaneously, ensuring successful outcomes.
· Advanced Excel skills are essential for this role, with proficiency in data analysis and reporting. Experience with data visualization is a plus.
· Experience in leveraging market data for decision-making.
· Experience with space planning is highly desirable, demonstrating your ability to optimize assortment and layout for maximum category performance.
· Exceptional communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams as well as internal and external partners.
· Team player who appreciates being part of a team both on a professional and social level.
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.