Digital Marketing Expert, Account Based Marketing

Job description

A career with MilliporeSigma is an ongoing journey of discovery: our 60,300 people are shaping how the world lives, works and plays through next generation advancements in Healthcare, Life Science and Electronics. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. MilliporeSigma is a business of Merck KGaA, Darmstadt, Germany.

 

This role does not offer sponsorship for work authorization.  External applicants must be eligible to work in the US.  

  

Your Role:

As a Digital Marketing Expert, you will drive our Account Based Marketing Strategy and Programs.

Be a member of our supportive and highly motivated Demand Generation Team, take over responsibility do drive Account Based Marketing with our Marketing and Sales Stakeholders, to develop high potential business opportunities.

 

With your knowledge and expertise in fields of Digital Marketing and ABM you will work closely with the team of Channel Managers, heading towards an omnichannel experience across our entire customer journey.

 

In this global role, reporting to the Head of Demand Activation within the Demand Center in Process Solutions Business Area, you will drive our digital commercial relationship to key accounts based on intent and psychographic data within the tool.  With those Customers at the center of everything you do, you will drive data driven decisions, by asking the right questions and work on strategies and programs to drive short- and long-term Sales Cycles.

 

You are responsible for:

·  Build up Account Based Marketing Programs with your Stakeholders by leading them through tool integration, account list selection and cross functional definition by understanding their business and sharing your expertise
·  Connecting your role to our digital Media Channels, drive ABM Campaigns on data-concepts with content marketing expertise
·  Work closely with Demandbase Account Management and Customer Care by managing programs and campaigns and be an accelerator between them and business teams.
·  Shape Role of and Process for ABM Programs and Campaigns within the Demand Activation Multichannel Concepts.

 

This role plays an important part in our center of excellence with strong cross functional stakeholders and collaboration in a highly matrixed organization of Scientists, Marketing & Communication and Commercial professional to support our customer’s needs.

 

This position is flexible on location and could be based anywhere in the US, Darmstadt, Germany or Molsheim, France

 

Who you are:

Minimum Qualifications:

·  BA or BS degree in Business, Marketing or Communications
·  3+ years experience in awareness building and lead generation in a digital marketing role including proven experience in Account Based Marketing by setting up programs and driving campaigns 
·  2+ years experience Customer or Stakeholder facing role with conceptual and project management skills

 

Preferred Qualifications:

·  Strong understanding and expertise with digital /IT tools including but not limited to DemandBase (or similar ABM platform) and Google Analytics/Data Studio.
·  Strong organizational and project management skills
·  Possess an outstanding “can do” and “hands on” attitude
·  Confident independent and proactive decision maker within own field of expertise, capable of interacting, influencing and establishing strong relationships with relevant internal stakeholder managers / directors
·  Outstanding analytical and conceptional skills
·  Ability to work under pressure and manage various tasks simultaneously
·  Ability to be extremely responsive to internal and external customer needs
·  Willingness and ability to perform global travel on a limited basis
·  Previous work experience within a multi-national, multi-cultural environment a plus
·  Understanding of the Pharmaceutical or Biopharmaceutical Business Environment a plus. 

 

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences.
We celebrate all dimensions of diversity. We believe that it drives excellence, innovation, and human progress. We care about our customers, patients, and our rich mix of people. This diversity strengthens our ability to lead in science and technology.
We are committed to creating access and opportunities for all and empower you to fulfil your ambitions. Our diverse businesses offer various career moves to seek new horizons.
Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to bring their curiosity to life!

 

If you would like to know more about what diversity, equity, and inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html

 

If you are a resident of Colorado or New York City, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request. You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance

 

The Company is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law.  This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to their Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because they made a good faith report of discrimination.

 

As an employee of the Company, you will be required to comply with all of the Company’s COVID-19 safety protocols and policies. The organization has currently suspended enforcement of its COVID-19 Vaccination Policy, but that policy may be reinstated by the Company in its discretion.

Job Requisition ID:  255561

Location:  Burlington

Career Level:  D - Professional (4-9 years)

Working time model:  full-time .buttontextf748fab0b60d052d a{ border: 1px solid transparent; } .buttontextf748fab0b60d052d a:focus{ border: 1px dashed #eb3c96 !important; outline: none !important; }

North America Disclosure
The Company is committed to accessibility in its workplaces, including during the job application process. Applicants who may require accommodation during the application process should speak with our Candidate Services team at 844-655-6466 from 8:00am to 5:30pm ET Monday through Friday. If you are a resident of a Connecticut or Colorado, you are eligible to receive additional information about the compensation and benefits, which we will provide upon request.  You may contact 855 444 5678 from 8:00am to 5:30pm ET Monday through Friday, for assistance.

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Nearest Major Market: Boston
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