POMELLATO: Trade Marketing & CRM Coordinator

Job description

Summary
Pomellato is the first global luxury Italian fashion fine jeweler, unconventional, colourful. Established in Milan in 1967, Pomellato stands out on the international scene for its unique design, blending impeccable craftsmanship and contemporary spirit. Timeless and fashionable, the brand was the first to introduce the prêt-à-porter vision into the world of jewelry, infusing classic tradition with a new twist. Crafted by the hands of expert goldsmiths, its creations heighten colorful gems through innovative stone cutting and setting techniques, which over time have come to define a consistent, unmistakable and iconic style. The mission to bring the jewel out of the safe and wear it every day embodies the attitude and personality of the women who inspire the brand: self-confident, creative, sensual, unconventional. Today Pomellato is a global luxury jewelry brand with over 60 flagship boutiques and corners around the world.

Job Description

Our Opportunity:

You will be responsible for assisting in the development, production, cost control and implementation of in store activities & events, including sales materials, VM, promotions, and CRM development.

How you will contribute:

Assist in implementing and controlling an effective Trade Marketing action plan in line with the brand strategy within the agreed budget and guidelines.

Assist in planning commercial events: tradeshows, buying events and market weeks.

Track results of marketing activities and consistently evaluate their effectiveness and value.

Assist in implementing local CRM strategies and action plans to grow customer base & improve top client penetration.

Monitor Clienteling KPIs

Improve client data quality by ensuring best practices, appropriate training and education with relevant team.

Build reporting to understand performance vs. objectives at a regional, store and sales associate level.

Perform clienteling review with Retail Management teams

Perform different analyses leveraging our CRM database to identify new opportunities to develop clients

Communicate and oversee all appropriate VM direction, animations and guidelines to boutiques

Manage VM prop inventory and maintenance, oversee storage, organization and upkeep for the region

Liaison between the Headquarters marketing department and the US corporate team in ordering marketing materials

Responsible for ordering and tracking inventories materials from headquarters including but not limited to trade marketing activities: catalogs, gifts, invites, newsletters and artwork for advertising;

Implement & coordinate execution for all direct mail pieces and displays materials, tracking, organizing and sending out and providing internal and external clients clear communication on timelines; Define metrics & measure impact and reach;

Assist the marketing in the execution of retail and wholesale events

Assist in planning and coordination of all management and marketing presentations, sales meetings, visuals, etc;

Manage inventory and distribution of materials for wholesale and retail;

Track special event results and distribute recaps to assess performance & program effectiveness;

Report responses from marketing initiatives and create recap report to share with Pomellato S.p.A marketing office and Pomellato USA sales office;

Manage timeline to ensure actions are completed & deliverables are met for events, trunk shows and internal departments;

Enter and track invoices in Marketing budget including Co-op.

Execute follow-up actions to collect feedback and implement key-learning’s for future programs;

Create donation requests for proper approval; manage logistics of donations, such as, shipping and receiving and packaging displays as needed;

Special projects and duties as assigned.

Who you are:

Bachelor’s Degree; Marketing or related field;

3 years of Marketing, CRM experience in a luxury and or jewelry environment;

Analytical skills with an ability to translate results into actionable insights

Proficiency in Microsoft Word/Excel/Outlook/PowerPoint & Salesforce

Excellent oral and written communication skills

Highly motivated, strategic thinking and self-starting individual

Strong ability to multi-task in a fast-paced environment

Strong organizational and project management skills

Prior Luxury fashion/jewelry industry experience preferred

Experience with Visual is a +

Must have authorization to work in the US

Job Type
Regular

Start Date
2022-04-30

Schedule
Full time

Organization
Pomellato USA Inc