Software Marketing & Communications Product Marketer

Job description

Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers.
When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your Role and Responsibilities
Product Marketing is at the intersection of Marketing, Product Management, Sellers, and Business Partners. As a Product Marketer, you will be responsible for articulating the point of view and value proposition for IBM’s Software products and audiences we serve, to grow IBM’s market share. We are seeking a product marketing champion to join our Software Marketing & Communications team, which works to capture the market and support pipeline generation and new client acquisition for IBM Software by leading cross-IBM campaigns and product-level marketing and communications efforts.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:
·  Acting as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
·  Identifying opportunities, distinctive competencies, and positioning
·  Translating technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
·  Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
·  Staying active in customer conversations whether at events or in the field and online We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.
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Required Technical and Professional Expertise

·  3+ Years Product Marketing Experience
·  Knowledge of and interest in the Technology field
·  Strong collaboration skills and the ability to work across multiple internal and external stakeholders and geographies (e.g., Product Management, clients, business partners)
·  Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly

Preferred Technical and Professional Expertise

·  Bachelor’s Degree in Marketing
·  MBA level education (completed or in progress degree)
·  Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability
·  Understand Go to Market​ strategies and experience in creating marketing business plans
·  Audience Strategy​
·  Client Experience Design & Measurement​