Programmatic Strategist for Watson Advertising

Job description

Are you looking for the right opportunity to unleash your sales skills in a fast-paced, results-driven ad sales business? IBM Watson Advertising, formerly The Weather Company's advertising sales division, uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make faster, better decisions. We are looking for a Programmatic Strategist to join our team.

You will drive Programmatic sales at agencies, DSPs, and clients direct. You will build relationships and partner with the national sales team to help identify, pitch, and close programmatic ad sales deals among their strategic accounts. You will work with a team of Account Managers to help monitor, optimize, and up-sell current PMPs. Collaborate with product, ad tech and the larger organization to drive programmatic capabilities and product offerings.
·  Drive creation of persuasive sales presentations on programmatic media using market trends, case studies and products
·  Manage pipeline with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure
·  Work cross-functionally with operations and yield teams to set up campaigns for success
·  Manage and develop solutions that optimize customer satisfaction
·  Manage expenses responsibly

Auto req ID

240413BR
Required Education

Bachelor's Degree
Role ( Job Role )

Solution Representative-Brand Specialist (SW)
State / Province

NEW YORK
Primary job category

Sales
Company

(0147) International Business Machines Corporation
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

Yes
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

Cognitive Apps
Preferred Education

Master's Degree
City / Township / Village

NEW YORK
Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  Proven experience in programmatic and online advertising, both from an operational and sales perspective
·  Possess a lengthy list of relevant contacts at all agency and client levels
·  At least 5 years' experience in digital advertising, with at least 3 years in programmatic media sales
·  Experience at a major publisher, agency or programmatic technology company
·  Strong understanding of the programmatic landscape, challenges in the marketplace, and the competitive landscape
Country/Region

United States
Preferred Technical and Professional Experience

·  Publisher, Agency, or Ad Tech Platform experience
Secondary Job Category

Solution Sales
Eligibility Requirements

·  None
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
Location Statement

For additional information about location requirements, please discuss with the recruiter following submission of your application.
Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.
Your Life @ IBM

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.
About Business Unit

At IBM Cognitive Applications, we build open applications that unlock the power of data for clients, partners, and developers. Running on top of IBM's unique Hybrid, Multicloud and AI infrastructures, these applications work across horizontal domains and bring our technology to life for end users. Cognitive Applications unit includes: Watson Customer Engagement, Watson IoT, Watson Media and Weather, Talent & Collaboration, and IBM Developer teams
About IBM

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.