Product Marketing Professional

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

·  Acting as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
·  Identifying opportunities, distinctive competencies, and positioning
·  Telling compelling stories that influence analysts, customers, and partners towards IBM’s offerings
·  Acting as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
·  Staying active in customer conversations whether at events or in the field and online

Required Technical and Professional Expertise

·  1+ Years Product Marketing or content Experience
·  Strong collaboration skills required for an environment that requires continual collaboration across organizations, roles, and geographies
·  Ability to be agile, to work flexibly in an environment of continuous change, to set priorities, to take initiative, and to follow through consistently & thoroughly
·  Strong writing and messaging skills

Preferred Technical and Professional Expertise

·  Bachelor’s degree in marketing
·  MBA level education (completed or in progress degree)
·  Strong understanding of one or more of the following software products: generative AI, hybrid cloud, integration, event driven architecture, API lifecycle, connectivity, application runtimes, kubernetes
·  Understand Go to Market strategies and experience in creating marketing business plans
·  Audience Strategy
·  Client Experience Design & Measurement