Product Marketing Manager, New Client Acquisition

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

As an IBM Software product marketing manager in Bratislava, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Focusing on new client acquisition, you will create useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies, including market moments and product/offering launches, to improve performance across the digital and ecosystem routes for one of IBM’s products. You will learn all aspects of our product-centric approach: use cases, target audience, complementary IBM product capabilities, and competitive differentiation. This approach will, optimize impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation to acquire new clients.

Your Role and Responsibilities

·  Market Expertise: Develop and align product strategies backed with market insights and audience understanding to business objectives on new client acquisition
·  Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
·  Partner Collaboration: Communication and develop joint marketing by tapping into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
·  Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition

Minimum salary starts at 3,000 EUR gross per month.

This is a Hybrid role, attendance to the office will be required only 3 times per week
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Required Technical and Professional Expertise

·  Excellent writing skills for long-form and short-form content
·  2+ years of experience in B2B marketing, sales, or content
·  Technology background with a foundational understanding of cloud-related concepts and software
·  Strong collaboration skills to work across different functions of the business

Preferred Technical and Professional Expertise

·  Bachelor’s degree
·  Strong understanding of one or more of the following software products: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability