Product Marketer_Threat Detection & Response Software

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

When you join the IBM team in Bratislava, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
As the Product Marketing for new client acquisition, you will work on a highly skilled and dedicated cross functional team whose mission is to acquire new clients primarily through an inbound motion and product-led growth (PLG) approach to drive incremental revenue growth outside our core client base and build a flywheel for sustainable long-term growth.
We are looking for a product marketer focused on new client acquisition and creating useful content and product experiences that will resonate with our target buyer personas. Working in partnership with our dedicated product, sales, and ecosystem teams, you will plan, build, manage, and execute go-to-market strategies to improve performance across the digital and ecosystem routes for a one of IBM’s products, including market moments and product/offering launches, in order to drive new client acquisition. You will be responsible for understanding all aspects of our product-centric approach: use cases, target audience, and complementary IBM product capabilities and competitive differentiation, optimizing impact with new target buying groups – aligning product values to their most pressing needs and highlighting IBM competitive differentiation for acquiring new clients. You are able to articulate a point of view concisely and effectively, aligning unmet needs with a differentiated message that is consistently brought to life through full funnel product content and artifacts Market Expertise: Develop robust market insights and audience understanding to inform product strategies and align them with business objectives for new client acquisition​
Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively​
Collaboration with partners: Effective communication and development of joint marketing, tapping into the partner networks and strengths to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
Client-Facing Deliverables: Develop and deliver client-facing materials, primarily product use cases that showcase innovation and differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition​ (internal and external client-facing focusing on small medium business and ecosystem).

Minimum salary starts at 1.700 EUR gross per Month.

This is a Hybrid role, attendance to the office will be required only 3 times per week

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Required Technical and Professional Expertise

·  Excellent writing skills for long-form and short-form content;
·  2+ Years of experience in B2B marketing or content,
·  Technical acumen and functional understanding of security software

Preferred Technical and Professional Expertise

·  Security Software specifically in the Threat Detection and response, SIEM portfolio