Paid Media Specialist

Job description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let’s talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities
The preferred candidate is team player, dynamic and data driven individual with a passion for paid media and advertising. They will employ media planning skills, demonstrating the ability to set and meet deadlines for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables.

Main responsibilities:
·  Support campaign media strategists by ensuring campaign/product teams are following best practices and optimization recommendations in order to continually improve media's effectiveness at driving business outcomes.
·  Manage paid search intake process for all campaigns supporting IBM's priority products and services.
·  Collaborate with campaign teams to obtain relevant paid media creative asset inputs for media execution. Confirm creative and journey assets align to best practices.
·  Paid Media Creative Asset management--in charge of final QA of asset inputs. Transcribe these inputs into the appropriate trafficking systems.
·  Work collaboratively with Creative Specialist and aligned campaign teams to keep creative respository up to date.
·  Assist in enablement for the media & relevant processes to other marketing functions, for seamless collaboration.
·  Be an integral part of the paid media team supporting in different areas and projects to drive paid media activity
·  Use and leverage IBM proprietary systems to continually monitor campaign performance (via on-site training)
·  This is a Hybrid role, attendance to the office is currently required only 3 times per week
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Required Technical and Professional Expertise

Main requirements for the role:

·  Basic experience in paid media cross channel (Paid Search, Paid Social, Display), with 1-2 years of experience at a digital media planning agency preferred

·  Data driven - experience with digital/ paid media optimalization; strong analytical skills

·  Strong collaboration skills, verbal and written communication skills, outstanding attention to detail, experience with virtual collaboration tools a plus (Slack, Trello)

·  Growth mindset and openness to adapt fast and efficiently to change. Ability to absorb learning quickly and act upon.

·  Experience with working on multiple projects at once and collaborating with multiple stakeholders.

·  Experience with multi market B2B campaigns is a plus.

·  Hands on experience with digital channels/ media platforms (Media Math, LinkedIn, Redddit, Twitter, etc) is a plus.

·  Experience or familiarity with digital marketing tools a plus: ad servers, DSPs, and paid social and audience management platforms

·  This is a Hybrid role, attendance to the office will be required only 3 times peer week.

Preferred Technical and Professional Expertise
Media, digital campaigns and/or Advertising Agency experience preferred