Marketing Events Specialist with Italian language

Job description

The Event Marketing specialist supports the face-to-face experiential strategy and its planning and execution for a given audience and or BU in support of the end-to-end campaign strategy and plan objectives. The Event Marketing specialist is working in close collaboration with an Event Marketing Manager or Campaign Manager and in all the different aspect of the event planning and execution, he/she is particularly proficient in all supporting event applications and tools. He/she is an expert on Global Event process and event compliance.
Partner with the event owner in the planning of the end-to-end event and support event owner with global event process insights and experience, leverage the most appropriate usage of different tactics and tools in respect of compliance and to optimize performance
Working with WW, geo and market event stakeholders, in accordance with GEP , in support of all aspects of the planning of th eevent, objective, target audience, RLM , leveraging data driven past performance and lessons learned.

Job responsibilities
·  Execute innovative F2F engaging experiences: relevant, inspiring, interactives and authentic.
·  Support the event budget management and its compliance with IBM financial processes and follow the Global Event process and tools : EST-CTEBA, Nomination tool, Invitee tool, logo, issue POs in MFR-PO and Invoice Payment Verification process for F2F events. Guide event owner to insure Global Event Process compliance, and is accountable that any of his/her actions are in compliance with Global event process
·  Support any aspect of the execution of events with DT, agencies, and vendors leveraging existing assets catalogues and proven best practices to always improve customer experience and ROI
·  Implement the different event customer experience applications Registration web site, Mobile engagement application, contact and content gathering application, attendee behavior capture, Response lead management routing
·  Support the definition of drive to plan in collaboration with DT, the development of internal communication assets and sales enablement.
·  Insure that the Response lead management is defined in detail and implemented in the systems prior to the event, collect event responses and check its completeness, support the Event owner in LDR enablement, sales follow-up and nurturing plans
·  Occasionally execute end-to-end events Others
·  Support event manager in all reporting tools helping optimize event performance
·  Monitor events results development and provide reporting on achievement compared to projections and benchmark, leverage Event report analysis to provide insight to the Event owner on event performance.
·  Understand individual event and DT/BU/Market event results / lessons learned and make necessary changes / recommendation for future events strategy and execution Required Skills:

• Demonstrated knowledge of event management, Event Process, Event tools, Reporting and optimization tools, Budget management
• High leadership and communications skills
• Miminum of 3 years in marketing field

Auto req ID

210562BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

BUCURESTI
Primary job category

Marketing & Communications
Company

(0112) IBM Romania Srl
Contract type

Regular
Employment Type

Full-Time
ERBP

Yes
Is this role a commissionable/sales incentive based position?

No
Travel Required

No Travel
IBM Business Group

CHQ/OTH
Preferred Education

Master's Degree
City / Township / Village

BUCHAREST
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

• Demonstrated knowledge of event management, Event Process, Event tools, Reporting and optimization tools, Budget management
• High leadership and communications skills

Country/Region

Romania
Preferred Technical and Professional Experience

·  Miminum of 3 years in marketing field
·  English and Italian Advanced

Secondary Job Category

Performance Marketing
Eligibility Requirements

·  Miminum of 3 years in marketing field
·  English and Italian Advanced
Position Type

Professional
Early Professional Track

Not Applicable - Professional Hire
New Collar Role

No